From the tree house to the world: OLIVE TREE PEOPLE expands globally ( (C) OLIVEDA)
Santa Monica, California: With growth of more than 1,900% in the U.S. in 2024 and 2025 and the opening of the Canadian market in July 2025 and a company valuation of over one billion dollars in May 2025, OLIVE TREE PEOPLE is not only the fastest growing Waterless Beauty company, but as of Dec. 29, 2025, on track to bring the Waterless Movement to Europe.
Founder and CEO Thomas Lommel explains:
“After over 22 years in European retail, it was not an easy decision to completely say goodbye to all the outlets we have built up in that time – especially in Germany, Austria, Switzerland and Spain.
I am firmly convinced that the direct-to-consumer model, as we have been practicing with great success in the USA for almost 3 years, is the future – especially for unique innovations such as Waterless Beauty.
We don’t just sell products, we provide information on the subject of waterless beauty and inspire our customers to carry out a “bathroom check” at home, for example, to discover that 99% of all beauty products are based on up to 70% distilled water and refined oils.
Once our customers have an understanding of the key difference between conventional cosmetics and waterless beauty, we offer them the opportunity to test our products for 365 days.
Most of our customers discover Waterless Beauty through one of our now more than 70,000 Waterless Beauty Consultants – many of them become loyal fans after testing the products and recommend us to others – mostly for the following three reasons:
1. the before and after results of our products speak for themselves
2. waterless beauty is the next generation of clean beauty and the fastest growing segment in the entire beauty industry.
3. we bring the water that we do not use in our products to the people in Africa by building wells on site. This means clean spring water instead of polluted drinking water and gives children the chance to go back to school instead of spending several hours a day carrying water canisters.
The beauty industry is under enormous pressure as more and more people realize that water is a basic human right – and that the environmental impacts caused by the beauty industry, such as pollution and water consumption, are increasing dramatically.
This is one of the reasons why Waterless Beauty is the fastest growing sector in the beauty industry – and OLIVE TREE PEOPLE the fastest growing company in Waterless Beauty. From December 29th also in Europe!”
OLIVE TREE PEOPLE
Neuer Zollhof 3
D?sseldorf 40221
Germany
https://olivetreepeople.com/
Frau Daniela Jambrek
daniela.jambrek@oliveda.com
About Oliveda International, Inc.
OLIVEDA International, Inc. and its subsidiary OLIVE TREE PEOPLE Inc. as well as the European companies OLIVE TREE PEOPLE Europe AG, OLIVEDA Deutschland GmbH and Olive Tree Farmers SL were founded by the German real estate investor Thomas Lommel. The company has more than 20 years of experience in the management and organic certification of the cultivation of mountain olive trees; in the extraction of first-class, internationally awarded extra virgin olive oils, in the extraction of hydroxytyrosol, as well as in the production and distribution of cosmetic and holistic waterless beauty products around the olive tree.
Thomas Lommel is the inventor of the olive tree therapy “10 years in 14 days”, as well as the “Olive Matcha”, which is based on ground olive leaves. Another unique product developed by Lommel is the “Olive Mush” coffee substitute based on olive leaves and hydroxytyrosol. In addition, Lommel is successfully active in the fast-growing mindfulness sector – with the “Olive Tree Sound Bath Meditation” developed by him and the frequencies of his olive trees, which he makes available worldwide. In addition to the registered cosmetics brands OLIVEDA and LA Dope, the brand portfolio also includes OLIVE re:connected to Nature, The Intuition of Nature and Olive Mush and Olive Rose.
Thomas Lommel is considered the greatest conservationist in the Andalusian region of Arroyomolinos de L?on, where he sustainably manages and protects over 30,000 hundred-year-old mountain olive trees.
With his Thomas Lommel Foundation, he brings the water that he does not use in his Waterless Beauty products to people in Africa by building local water wells.
Following the withdrawal from the Europe-wide branch network with thousands of retail locations in 2025, OLIVEDA Deutschland GmbH currently operates online sales and its own flagship stores in Berlin and D?sseldorf.
The brand’s treatment concepts are unique worldwide and their effectiveness has been confirmed by conventional medicine. Detailed information can be found in the book The Olive Tree Therapy – 10 Years in 14 Days by author Daniela Jambrek.
“Waterless Beauty” has been described as “The Next Big Thing” in magazines such as U.S. Vogue, Harper’s Bazaar, InStyle, Elle, Madame, Forbes and many other specialist publications, as well as by Mintel, a leading global futurology institute. Gigi Hadid and many other celebrities are fans of OLIVEDA and support the brand’s success.
For more information about OLIVEDA International, Inc. and its subsidiaries, affiliates and brands, please visit www.olivetreepeople.com.
This release was published on openPR.
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