5 Jan 2026, 08:47 Updated: 9h ago
A brief appearance of a Sancerre wine in Taylor Swift’s Disney+ documentary has triggered a surge in sales and online searches for the French white wine.
5 Jan 2026, 08:47 | Updated: 9h ago
Taylor Swift Cheered on Travis Kelce at the Kansas City Chiefs’ Christmas Day Game against the Denver Broncos on Thursday, December 25, 2025. (Photo by Xavier Collin/Image Press Agency).
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Alamy
Taylor Swift has sent sales of a French Sancerre wine soaring.
In her Disney+ documentary The End of an Era, a bottle from Domaine de Terres Blanches in Bué-en-Sancerre appeared on screen, immediately sparking demand among fans.
The wine quickly became a top seller at US retailer Total Wine, and Google searches for “Sancerre” surged in the US, France, and internationally.
Laurent Saget of the vineyard said the exposure was “unexpected but amazing” and even invited Swift to visit the region.
This latest example adds to Swift’s track record of turning everything she touches into a trend, from cosmetics to museum visits, demonstrating her global influence.
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