YOU’RE WATCHING WISN 12 NEWS AT 11. RIGHT NOW AT 11, A BELOVED ITALIAN SUPERMARKET IN MILWAUKEE IS BACK OPEN FOR THE FIRST TIME SINCE A FIRE IN OCTOBER FORCED OWNERS TO SHUT ITS DOORS. GLORIOSO IS ON ASTOR AND BRADY STREET, IS NOW WELCOMING CUSTOMERS BACK AFTER MONTHS OF REPAIRS AND CONSTRUCTION. 12 NEWS MONTI FLEMING IS LIVE INSIDE THE MARKET NOW. EMANI. CUSTOMERS HAVE BEEN POURING IN FOR HOURS. THEY HAVE GERRON. WE ARE LOOKING AT A VERY DIFFERENT. GLORIOSO ITALIAN MARKET THAN THE ONE THAT WE LEFT IN OCTOBER. IT’S BEEN THREE MONTHS SINCE AN ELECTRICAL FIRE FORCED THIS MILWAUKEE STAPLE TO CLOSE ITS DOORS. BUT I CAN TELL YOU NO ONE IS THINKING OF THAT TODAY. EVERYONE WALKING THROUGH THE DOORS IS JUST EXCITED TO BROWSE THEIR FAVORITE AISLES ONCE AGAIN. FILLING UP BAGS ON BAGS AND GRABBING THEIR FAVORITE FAMILY FAVORITES. SOMEONE EVEN CALLED THE DELI 20 MINUTES AFTER OPENING, ORDERING 18 SAUSAGES. SO SAFE TO SAY THIS PLACE WAS MISSED. WE’RE LOOKING AT ALL NEW BATCH OF PRODUCTS LINING THE SHELVES HERE. EVERYTHING BACK IN ITS PLACE. EMPLOYEES HAPPY TO BE BACK AS WELL. YOU CAN SEE RIGHT THERE FROM CUSTOMERS TO EMPLOYEES TO GLORIOSO OWNERS. IT’S BEEN ALL SMILES HERE THIS MORNING AND HAPPY FOR THE NEW OWNERS. AND AND I TOLD THEM WHEN THEY WHEN THEY HAVE THE GRAND OPENING, THEY NEED TO GET ONE OF THE PRIESTS TO COME. AND YOU KNOW THE ITALIAN WAY. BLESS THE BLESS THE STORE AND BLESS EVERYONE THAT COMES. I’VE BEEN HERE FOR TWO YEARS. YEAH, GREAT. I’M SO EXCITED TO BE BACK. IT WAS A LONG BREAK. WE WERE ALL WORKING REAL HARD TO GET THE STORE GOING AGAIN. AND LAST NIGHT WE WERE ALL UP REAL LATE TRYING TO GET EVERYTHING TOGETHER, AND IT SEEMS LIKE IT’S ALL HERE AGAIN, SO IT’S JUST. IT’S NICE TO BE BACK. FEELS GREAT. YOU KNOW, WHEN YOU’RE IN A FAMILY AND YOU SEE THE SAME PEOPLE, THE SAME RESIDENTS, THE SAME EMPLOYEES, YOU KNOW, IT FEELS GREAT. THAT’S WHAT THAT’S WHAT ALL THE SMILES ARE FOR. OWNERS SAY THEY’VE GOT SOME EXCITING PLANS AHEAD OF THEIR 80TH ANNIVERSARY THIS YEAR. THEY DO. GERRON OWNERS TELL US THEY HAVE BEEN FEELING SO MUCH LOVE FROM THE COMMUNITY THE PAST THREE MONTHS. THEY JUST WANT TO SEND IT RIGHT ON BACK. SO FOR THEIR 80TH ANNIVERSARY THIS YEAR, THEY’VE GOT SOME EVENTS AND SPECIAL DEALS AND SALES COMING UP. BUT JUST FOR TODAY, FOR TODAY’S SOFT OPENING, THEY’RE HAPPY TO SEE CUSTOMERS WALKING THROUGH THE DOORS AND SAY HELLO AND COME SHOP. AFTER SO MANY MONTHS SPENT APART. YEAH, AND CUSTOMERS ARE EXCITED TO WALK THROUGH THE DOORS AS WELL. EMAN
Glorioso’s Italian Market reopens after fire
The longtime market on Milwaukee’s east side welcomed customers in Wednesday a three-month closure.
Updated: 3:12 PM CST Jan 7, 2026
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Glorioso’s Italian Market reopened Wednesday after a fire in October damaged the building on Milwaukee’s Brady Street.Firefighters responded around 3:30 a.m. Oct. 3 to flames in an office space above the store. No one was inside at the time, and no injuries were reported.”I had to grab my Italian sausage because my freezer was empty and my body started to shake,” customer Sandy Dobrogowski said. The beloved neighborhood store, a staple on Brady Street, was forced to close temporarily in October after an electrical fire caused significant damage to the store’s second floor.Co-owner Carmine Presta said the restoration cost the family-owned business $4 million, with not all losses covered by insurance. “It was a long break, we were all working hard to get the store going again,” Presta said. The restoration included building a new IT room, break rooms, storage rooms, employee restrooms, and offices. “For us, my biggest goal with the restoration was we have to keep all these pictures, paintings, all the memorabilia,” Presta said. “Certainly the Prestas were working around the clock to put this thing back together,” Mike Glorioso said. “I had to get all my Glorioso inventory, too. I had to get olive oil, and cheese.” The fire destroyed all of the store’s food and products, so customers will find new inventory but the same Glorioso’s brand. “We were fearful it was going to change too much,” but was relieved to find, “It all looks the same,” customer Roger Dickson said. Glorioso’s reopening coincides with its 80th anniversary year.”Couldn’t be happier. It’s been a long three months,” Presta said.Top HeadlinesGrocery store serving Milwaukee food desert at risk of closingSuspect arrested after pregnant mother found dead in Milwaukee houseCar hits Milwaukee school crossing guard during morning drop-offWATCH Driver flies into Kwik Trip gas pumps during La Crosse police chase
MILWAUKEE —
Glorioso’s Italian Market reopened Wednesday after a fire in October damaged the building on Milwaukee’s Brady Street.
Firefighters responded around 3:30 a.m. Oct. 3 to flames in an office space above the store. No one was inside at the time, and no injuries were reported.
“I had to grab my Italian sausage because my freezer was empty and my body started to shake,” customer Sandy Dobrogowski said.
The beloved neighborhood store, a staple on Brady Street, was forced to close temporarily in October after an electrical fire caused significant damage to the store’s second floor.
Co-owner Carmine Presta said the restoration cost the family-owned business $4 million, with not all losses covered by insurance.
“It was a long break, we were all working hard to get the store going again,” Presta said.
The restoration included building a new IT room, break rooms, storage rooms, employee restrooms, and offices.
“For us, my biggest goal with the restoration was we have to keep all these pictures, paintings, all the memorabilia,” Presta said.
“Certainly the Prestas were working around the clock to put this thing back together,” Mike Glorioso said. “I had to get all my Glorioso inventory, too. I had to get olive oil, and cheese.”
The fire destroyed all of the store’s food and products, so customers will find new inventory but the same Glorioso’s brand.
“We were fearful it was going to change too much,” but was relieved to find, “It all looks the same,” customer Roger Dickson said.
Glorioso’s reopening coincides with its 80th anniversary year.
“Couldn’t be happier. It’s been a long three months,” Presta said.
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