Australian wine companies ready to make connections at ProWine Mumbai 2025. Image courtesy Austrade
Australian wine made a “strong impression” in India at the ProWine Mumbai trade show according to Austrade, which led the delegation late last year for the third time running.
In a market as large and diverse as India, national trade shows are pivotal, Austrade emphasised. They attract decision-makers from across regions and cities, bringing together importers, distributors, retailers, educators, and brand owners in a single location.
For Australian businesses, these platforms provide scale and reach—enabling sustained engagement, renewal of existing relationships, facilitation of new partnerships, and opportunity to reinforce and amplify brand Australia across India’s fragmented yet fast-growing markets.
“India rewards consistency,” said Murray Spence, Trade and Investment Commissioner, Austrade South Asia. “Being present year after year allows us to build trust, support Australian exporters through real market understanding, and align Australia’s strengths with India’s evolving consumer demand.”
At ProWine Mumbai, the Australia pavilion hosted 12 producers representing 20 premium Australian wine and beverage brands.
The delegation reflected the geographic and stylistic diversity of Australian wine, with producers from the McLaren Vale, Barossa Valley, Yarra Valley, Clare and Hunter Valleys, the Murray–Darling Basin, and the Australian Pyrenees. Supported by Wine Australia, the mission focused on exporters’ education and introduction to the Indian market and key stakeholders.
India’s alcoholic beverages market grew by around 7% in 2025, with the wine segment forecast to grow at over 15% year-on-year. An expanding, globally exposed middle class with rising purchasing power and increasing familiarity with international wines and varietals is driving this growth.
Ahead of the show, the delegation undertook a two-day market immersion program. This included a workshop to better understand India’s regulatory environment, pricing structures, and consumer behaviour, followed by visits to multi-brand retail, hospitality and on-premise distribution channels.
ProWine Mumbai attracted over 6,000 trade visitors. During the event, Austrade facilitated more than 100 targeted business introductions and hosted curated tastings, importer sessions, and wine masterclasses. Three clear trends stood out:
Focus on premium: Trade and buyers are increasingly focused on quality-led portfolios, and origin and brand stories, reinforcing Australia’s strength in the premium segment.
Sustainability and organic credentials: Certifications and responsible environmental practices and production are becoming important decision factors.
Expanding beyond wine: Strong interest in spirits and no- and low-alcohol beverages reflect India’s spirits-led consumption patterns and present wider opportunities for Australian producers.
At ProWine Mumbai, the Australia pavilion hosted 12 producers representing 20 premium Australian wine and beverage brands.
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