Brava Hospitality Group has announced a strong set of trading results for the year ending 2025, underpinned by a robust turnaround at Prezzo Italian, demonstrating the impact of disciplined investment, operational focus and a renewed commitment to guest experience.
Prezzo Italian delivered full-year like-for-like (LFL) growth of 8%, with December LFL reaching 8.2%, reflecting sustained momentum into the final quarter of the year.
Refurbishment programme driving outsized returns
A key driver of performance was Prezzo Italian’s targeted refurbishment programme.
12 restaurants were refurbished during the year, delivering LFL growth of 20.6% post-reopening at year end10 of the refurbished sites recorded their strongest trading weeks on record, highlighting the material impact of investment in the business
Alongside this, the core group of 84 Prezzo Italian restaurants delivered LFL growth of 7%, with 26 locations achieving record trading weeks, demonstrating broad-based performance beyond refurbished sites.
James Brown, CEO of Brava Hospitality Group, said: “These results show what Prezzo Italian is capable of when we focus on the fundamentals – great food, relevant restaurants and disciplined execution. 2025 was a transformation year for the business. The progress we’ve made gives us real confidence as we continue to build a stronger, more competitive restaurant brand for the long term, while also creating a platform for future growth across our portfolio.”
Building on this momentum, three further Prezzo Italian restaurants – Manchester Media City, Fareham and Eastleigh – have relaunched this week following refurbishment, with Braintree and Milton Keynes currently undergoing refurbishment, marking the start of an ambitious programme that will see around 40 additional restaurants refurbished during the year ahead.
Scale, relevance and brand strength
For the full year, Prezzo Italian generated £100.2m in revenue and delivered EBITDA of £2.8m, a £2.1m year-on-year improvement and more than 300% higher than 2024. These results were achieved despite absorbing increases in National Living Wage, National Insurance and wider inflationary pressures.
The year marked a transformation phase for the business, including the creation of a more streamlined support function, with cost savings redirected into enhancing the guest experience and strengthening restaurants. This was supported by a simplified food menu, designed to improve kitchen efficiency, consistency and speed of service.
Prezzo Italian continues to operate at significant national scale:
4.8 million covers served during the year2.46 million pasta dishes sold, reinforcing its position as a leading destination for pasta in the UK339,364 carbonara dishes sold, confirming its status as the brand’s hero dish
Digital growth and guest engagement
In April 2025, Prezzo Italian launched its loyalty platform, Club Prezzo, which quickly rose to number one in the UK food and drink app download charts. The platform now has more than 350,000 registered users and has become a major driver of guest engagement and repeat visits.
Club Prezzo gives members access to exclusive offers and special member pricing on favourite Italian classics, strengthening the brand’s connection with guests and supporting frequency growth across the business.
Growth beyond the restaurant
Prezzo Italian’s Dine at Home proposition also delivered standout performance, with LFL growth of 42.2%, reflecting growing demand for at-home occasions and the strength of the brand beyond the restaurant.
Brava Hospitality Group also announced a significant strategic milestone, having signed a partnership agreement to bring Jamie’s Italian back to the UK high street. The first new Jamie’s Italian under the partnership will open in Leicester Square this year, marking the start of a new chapter for the well-known brand and an important step in Brava’s broader growth ambitions.
Looking ahead
Brava Hospitality Group said the results demonstrate the strength of Prezzo Italian’s foundations and the opportunity ahead as investment continues across food, service, digital and the physical restaurant portfolio.
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