Image caption: © Messe Düsseldorf / Andreas Wiese / With introducing Sparkling Visions ProWein will create a special stage for the dynamic market for sparkling wines.
The international market for sparkling wines remains on track for growth: by analysts’ accounts, the global market volume exceeded US$ 50 billion for the first time as early as 2025. Premium segments and trending categories such as Prosecco, Crémant and alcohol-free alternatives are, at times, seeing double-digit growth.
To create a stage especially for this market, ProWein has announced Sparkling Visions, which will launch in March 2026 for the first time, designed to be a decentralised “voyage of discovery” through the world of sparkling wines, from Prosecco to Champagne and Cava to international specialities.
New focus for the sparkling wine world
Placed at the heart of the hub will be the ProWein Sparkling Bar in Hall 4 – a meeting point for tastings, talks and in-depth insights into trends, regions and markets. At its counter, sommeliers will serve selected products of various exhibitors in a bar atmosphere, with QR codes in the wine menu to provide trade visitors with detailed information on each sparkling wine, allowing them to make direct contact with its producer, make appointments or request further material.
“With Sparkling Visions, for the first time now we group all sparkling wine themes at ProWein in such a way that their innovative power becomes visible and experienceable,” said Frank Schindler, director of ProWein Düsseldorf. “The Sparkling Bar forms the centrepiece for this – a place that invites attendees to taste, reflect and be courageous. We want to inspire our trade visitors to break new ground and put visions into practice right away. The sparkling wine market currently offers excellent prerequisites to do this.”
Several times a day various keynote tastings will provide a concise overview of the diversity of the international sparkling wine market. In just 30 minutes up to five wines will be tasted and classified, with tastings covering both well-established varieties such as Champagne, Prosecco, sparkling wine and Crémant and new perspectives and market segments. The line-up will include comparative tastings with the association of traditional sparkling wine makers, selected producers of top Lambrusco as well as the VDP.Sekt.Prestige category, all hosted by Caro Maurer MW. International styles will be examined using Cava producers such as Pere Ventura, whilst other tastings will address such topics as “Sparkling Wine by the Glass” presented by Patrick Schmitt MW. Champagne producers will also showcase their products at the bar in conjunction with the Champagne Lounge. Additionally, daily Sparkling Talks will highlight current market developments, consumer trends and opportunities in the sparkling wine segment in 20 minutes – concise, hands-on and with an international focus. A digital Sparkling Map pools all relevant stations of the sparkling wine ranges at ProWein, allowing trade visitors to find producers and products in a targeted fashion and plan their trade fair visit efficiently. The tastings and lectures will be facilitated amongst others by the two wine writers and founders of the communication agency A2 Wine & Things, Alexandra Wrann DipWSET and Dr. Anja Zimmer, who have developed the concept for the new Sparkling Bar together with ProWein.
ProWein Düsseldorf will be held from 15 to 17 March 2026.
Are you a Daily Wine News subscriber? If not, click here to join our mailing list. It’s free!
Dining and Cooking