Viña Concha y Toro Buys France's Maison Mirabeau

Chilean wine group Viña Concha y Toro has agreed to acquire Maison Mirabeau, a leading rosé wine brand from France’s Provence region, marking its first acquisition in France as it deepens its push into premium wines.

The deal, announced Monday, will be carried out through Concha y Toro’s European arm, VCT Europe, and is subject to approval by French regulators. Financial terms were not disclosed in the press release.

Maison Mirabeau was founded in 2010 by Stephen and Jeany Cronk and has grown into one of Provence’s best-known rosé producers, with strong distribution in the UK, Europe and other international markets. The company is currently the leading Provence rosé supplier to the UK on-trade, according to Concha y Toro.

Concha y Toro said Maison Mirabeau will continue to operate independently, with no changes to its consumer-facing branding. Existing distribution agreements will be maintained, and Stephen Cronk will remain chief executive of the business.

Simon Doyle, general manager of VCT Europe, said the acquisition brings together two businesses with complementary strengths and shared priorities around quality and sustainability. “This acquisition unites two businesses with strong strategic synergies. Maison Mirabeau is a very impressive wine business whose strengths clearly complement our own. We share common values, a clear vision for the future, and a deep commitment to quality and to sustainability. Together we see significant opportunities to add value for customers, consumers, and shareholders alike. We look forward to enabling Maison Mirabeau to continue their impressive development and growth,” he expands.

Concha y Toro has agreed to purhcase Maison Mirabeau in Provence for an undisclosed amount

Stephen Cronk will continue to serve as CEO and said joining Concha y Toro would allow Maison Mirabeau to accelerate its international expansion and environmental goals. “Joining the Concha y Toro family marks an extraordinary new chapter, one that enables us not only to accelerate our commercial momentum, but also to fast-track our environmental objectives and move closer to becoming a truly planet positive business. The whole Mirabeau team is genuinely energised and optimistic about the road ahead, fuelled by bold ambitions, a spirit of innovation, and an unwavering commitment to delivering outstanding quality and value for our customers,” he said.

Eduardo Guilisasti, chief executive of Viña Concha y Toro, said the acquisition reflects the group’s confidence in premiumisation as a long-term growth strategy. He described Maison Mirabeau as a recognised brand in the French rosé category and said the deal adds an important new origin to Concha y Toro’s global portfolio.

“At a time of significant challenges for the wine industry, this decision reaffirms Viña Concha y Toro’s commitment to the development of the sector. It reflects our deep optimism in wine as a unique and irreplaceable product- an essential part of our culture and of the experiences that connect us as people,” said Guilisasti.

With the transaction, France becomes the latest addition to Concha y Toro’s production footprint, which already includes Chile, Argentina, the United States, Spain and Mexico.

Both companies are certified B Corporations and have positioned sustainability as a core part of their strategy. Maison Mirabeau operates France’s first vineyard certified under regenerative organic standards, while Concha y Toro’s Bonterra Vineyards in California is among the world’s largest regenerative organic certified wine estates PR.Mirabeau.ENG.

Founded more than 140 years ago, Viña Concha y Toro is one of the world’s largest wine producers and Latin America’s leading wine exporter, with distribution in more than 130 countries.

Maison Mirabeau sells its wines in more than 40 markets and has built a lifestyle-focused brand around Provence rosé, with particular strength in the UK, the Netherlands and Australia.

Like this:

Like Loading…

Discover more from Vino Joy News

Subscribe to get the latest posts sent to your email.