The disconnect between what shipping costs and what people think shipping costs has never been greater
The disconnect between what shipping costs and what people think shipping costs has never been greater
by wine_oh_no
4 Comments
fddfgs
Just work it into the bottle price, people won’t argue over an extra $2 per bottle like they will over $24/dozen shipping fee.
leroix7
The article misses something, but I think it’s not actually targeted at wine consumers; however, some of the comments capture my take as a wine consumer… The conditioning we’ve all been force fed for the last 20 years for free shipping is intense — I recognize the amount I’m being asked to pay to ship a glass bottle full of liquid hundred of miles is reasonable, but more often than not, I will just elect to just close the browser and not buy if I have to pay for shipping as a separate line item –
howdoesitallfit
The vertical integration of Tablas Creek within the Famille Perrin portfolio makes me a little less sympathetic to little violins they might be playing. If they outsize the margins on the Perrin handbags they might be able to provide free shipping worldwide.
wip30ut
the problem for Tablas is that they’re selling the same cuvee’s from the winery direct to consumer as are available in the open market. They really need special bottlings or cellar releases that are only available through their winery so that customers are willing to pay for shipping.
4 Comments
Just work it into the bottle price, people won’t argue over an extra $2 per bottle like they will over $24/dozen shipping fee.
The article misses something, but I think it’s not actually targeted at wine consumers; however, some of the comments capture my take as a wine consumer… The conditioning we’ve all been force fed for the last 20 years for free shipping is intense — I recognize the amount I’m being asked to pay to ship a glass bottle full of liquid hundred of miles is reasonable, but more often than not, I will just elect to just close the browser and not buy if I have to pay for shipping as a separate line item –
The vertical integration of Tablas Creek within the Famille Perrin portfolio makes me a little less sympathetic to little violins they might be playing. If they outsize the margins on the Perrin handbags they might be able to provide free shipping worldwide.
the problem for Tablas is that they’re selling the same cuvee’s from the winery direct to consumer as are available in the open market. They really need special bottlings or cellar releases that are only available through their winery so that customers are willing to pay for shipping.