This half‑term brings a major treat for families as Prezzo Italian unveils a groundbreaking dining subscription designed to make eating out easier, cheaper and more fun for parents and kids alike.
From 16th February 2026, Prezzo Italian is launching the Prezzo Kids Club — the UK’s first subscription where up to three children eat a three‑course meal free every time an adult orders a full‑priced meal. For families fed up with short‑lived promotions, this year‑round offer could change the way parents plan meals out.
Family meals without the fuss — from just £1.99/month
Families can sign up to the subscription via the Prezzo Italian app, with two plans available:
£1.99 per month
£19.99 for a full year
That’s less than the cost of a single soft‑play visit — yet it unlocks unlimited visits, with one qualifying free kids’ meal per day, every day of the year.
Unlike traditional holiday offers, this isn’t a limited‑time voucher deal — it’s built around real family life, offering dependable everyday value that parents can count on.
Simple, stress‑free family dining
Prezzo Italian’s subscription removes the usual hurdles of dining out with kids:
App‑based access — no paper vouchers or promo codes
One‑tap ordering — no awkward conversations at the till
Works every visit — weekday, weekend or last‑minute plans
Whether it’s a quick meal after school or a weekend treat, Prezzo Italian helps families spend less time planning and more time enjoying quality meals together.
Kid‑friendly food that’s good to eat
Prezzo’s kids’ menu combines Italian favourites with thoughtful, healthier choices, including:
Rainbow pasta packed with hidden vegetables
Build‑Your‑Own pizzas
Balanced dishes aimed at growing appetites
Little diners also get 3D glasses and table games, plus a menu QR code that unlocks an interactive digital game — keeping kids entertained while parents relax.
For adults, the menu doesn’t disappoint either. From crispy pizzas and classic pasta to burgers and salads, Prezzo Italian offers a variety of options to please the whole table.
What Prezzo Italian’s CEO says
James Brown, CEO of Prezzo Italian, said the subscription was inspired by his own family life:
“Family life is busy, especially for larger families juggling multiple little ones… We wanted to create something genuinely helpful — everyday value that parents can rely on, especially when budgets are stretched.”
He added that the subscription offers better value than the cost of a coffee a month and emphasises quality food enjoyed together.
How to join the Prezzo Kids Club
The Prezzo Kids Club subscription is available now via the Prezzo Italian app.
Tap here to download the app and subscribe: https://www.prezzorestaurants.co.uk
Dining and Cooking