Are you a fan of Boursin Garlic & Fine Herbs? In the same section, you’ll discover a whipped cheese that’s just as tasty but has half the fat and is 100% French…

“Bread, wine… and Boursin.” It’s hard to believe that this catchy advertising slogan, unfamiliar to those under 40, was heralding what would become a staple on cheese boards. Wrapped in its signature embossed foil, this fresh garlic and herbs cheese has been a refrigerator favorite for over sixty years. What’s the secret to its enduring appeal? Its unique texture: crumbly yet airy, both pliable and melty.

Far from being outdated, Boursin is experiencing a renaissance with social media food enthusiasts who have refreshed its rustic image. Gone are the days of simply spreading its cylindrical block on baguette slices between dinner courses. Nowadays, it’s crumbled over quiches, tucked into wraps and creamy sauces, and even smashed into a chicken one-pot pasta (a travesty for some, we empathize).

While culinary trends evolve, its composition remains as indulgent as ever. Enriched with 26% cream, Boursin is deceptively rich, packing about 40% fat content, almost rivaling the mascarpone used in your tiramisu. Yet, just a few steps away on the store shelf, there lies a less fatty alternative.

Which one? It’s Madame Loïk Garlic & Fine Herbs by Paysan Breton. Fluffier than its counterpart, it boasts “only” 23% fat and is free from preservatives (unlike Boursin which includes potassium sorbate). But it goes even further: it showcases an ingredient list that is 100% French. The milk is sourced from Brittany and the Pays de la Loire, and the seasonings (garlic, parsley, chives) are grown across various regions in France. Meanwhile, the Bel Group advocates for the Norman milk and Southwest garlic used in its product but unfortunately does not specify the origins of the herbs…

If you’re watching your waistline (and the origins of your ingredients), consider opting for the Paysan Breton option which is decidedly less fatty, additive-free, and locally-sourced down to the herbs. There’s never any harm in switching creameries!

Dining and Cooking