From February 24 to March 16, 2026, Manor’s Italian food will take center stage on the shelves of Manor Food supermarkets and Manora restaurants. For three weeks, the Swiss group will offer a gastronomic journey dedicated to Italy, with a selection of specialty foods and wines that explore different regions, traditions, and artisanal processes.
The initiative, announced in Basel on February 11, 2026, aims to bring a touch of Mediterranean lightness to Swiss everyday life, through iconic Italian cuisine products and a coordinated themed offering across retail and restaurants.
The flagship products in Manor Food supermarkets
in this Manor Food outlets The focus is on products that evoke authenticity and regional gastronomic culture. Among the flagship products is artisanal focaccia, offered in several variations: plain, with tomato, mozzarella, or peppers. Crispy on the outside and soft on the inside, it evokes a simple yet distinctive traditional preparation.
Alongside the bakery, the Apulian burrata stands out, described as fresh and creamy, with a soft texture and a thin crust. Awarded in a comparative tasting, it is presented both as a specialty to be enjoyed plain and as an ingredient in more elaborate recipes.
The assortment is completed by a Tuscan extra virgin olive oil, characterized by a balanced fruity profile and obtained from select olives. This product, according to the brand, represents the essence of the Mediterranean diet and the importance of the raw material.
Italy in the glass
The journey of Italian food from Manor It also includes the wine department. Among the featured labels is Vietti, a historic Piedmontese winery recognized for its attention to terroir and expressive winemaking style.
In parallel, there are rotating promotions: in the first week, a 40% discount on all Primitivo wines; in the second week, a 20% discount on Sicilian wines.
Among the bottles reported:
Sixty Years of Primitivo di Manduria DOP 75 cl 2019, CHF 29.95
Donnafugata Anthilia Bianco 75 cl 2024, CHF 15.95
Ornellaia Le Volte 75 cl 2023, CHF 23.50
Vietti Trevie Barbera d’Asti 75 cl, CHF 23.50
A selection that covers various geographical areas, from Southern to Northern Italy, with names known to the international public.
Italian classics at Manora restaurants
The initiative also involves the 23 Manora restaurants in Switzerland. Here, the Italian theme translates into a menu featuring some great classics: fresh pasta, Margherita pizza, bruschetta, as well as the most recognizable desserts like panna cotta and tiramisu.
Among the dishes listed are:
Green tagliatelle Bolognese, CHF 16.50
Margherita Pizza, CHF 12.90
Panna cotta, CHF 4.90
Tiramisu, CHF 4.90
The pizza and pasta areas are decorated with Italian-style aesthetics, in a deliberately informal setting. The stated goal is to offer an experience consistent with the convivial atmosphere associated with Italian cuisine.
The context of the Manor group
Manor’s Italian food project is part of the group’s broader strategy, which defines itself as the largest department store operator in Switzerland. The company operates 56 Manor department stores, 23 Manor Food supermarkets, and 23 Manora restaurants, with a nationwide presence and approximately 6800 employees.
In addition to its international thematic initiatives, Manor emphasizes its commitment to short supply chains. Around 700 local producers supply Manor Food supermarkets as part of the “Locale” sustainability program. The assortment includes over 5000 regional products, while Manor restaurants use certified ingredients sourced, whenever possible, within a 30-kilometer radius.
The current focus on Italy fits into this balance between promoting the Swiss region and embracing foreign culinary traditions. This three-week initiative, both commercial and cultural, will transform daily shopping and lunch breaks into a journey through Mediterranean flavors.
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