The weak consumption climate in Germany was also noticeable in the wine trade last year. According to the German Wine Institute (DWI), the quantities of wine purchased and the revenues generated decreased by around seven percent compared to the previous year. The decline affected both German and international wines equally.
The DWI cites a changed purchasing behavior as the main reason. “This development is due to the fact that less wine was purchased per household, and less frequently. The number of households purchasing wine remained relatively stable in 2025 after declines in previous years. This is particularly encouraging for buyers who purchased German wines,” said DWI Managing Director Melanie Broyé-Engelkes regarding the figures.
Despite the overall declining sales, German wine producers were able to slightly increase their market share domestically. This rose by 0.2 percent compared to the previous year to around 42.6 percent. In contrast, the three most important foreign countries of origin recorded slight losses: Italian wines achieved a market share of 17 percent, followed by Spain with 13 percent and France with nine percent.
According to the DWI, the situation in the German wine market remains tense overall. To further expand the market share of domestic wines, the institute plans a new communication campaign this year. The goal is to engage consumers more with German wines.
(ru – Image: 123rf)
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