In this episode of Secret’s Out, we followed Mason Acevado, a former data analyst at Google who, in his off-hours launched a pop-up specializing in whole fish branzino.
Piscator operates every Saturday afternoon in the backyard of Troost, a small bar in Greenpoint, Brooklyn, where customers eat perfectly cooked fish, focaccia, cabbage slaw and seasonal berries.
At his last service, Mason sold 50 pre-orders in just two minutes.
He officially put in his notice at Google to pursue Piscator full time, leaving the stability of his Fortune 500 tech job for the unpredictable struggle of the restaurant industry.
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40 Comments
It must be really great for people with serious advantages to drop everything and chase their dream. The same dream that millions of people simply call work. Tech bros wholly able to afford the time, energy and money to weasel their way into the world of blue collar tourism.
I love a great success story
Curious how much he charge for the Branzino meal.
That fish looks soo gooood
Oh no not the tank top Fish Daddy of Brooklyn
🎉inspired
Piscatore and your story are so inspiring, and powerful. I’m honestly crying in my kitchen big happy tears, I’m proud of you and I don’t know you. I’m finding the way to quit my every day job to pursue my dreams right now actually and I just found this video at just the right time. Thank you for sharing your story and thank you for going after your dreams.
he's charging 38 per order wtf???? you can buy a whole fish 3x the size in chinatown for the same price if not cheaper and better quality
Things don't move fast whenever you do, you're just a lucky guy with privilege who leveraged his hippie culture connected friends to become famous while other hard working people from the streets slug it out
I love this! Congratulations! From Seattle! ❤
I mistakenly clicked on this video on my feed, and ended up staying for the entirety of it.
May Mason continue with his successes!
😅😅😅😅
Well done! But why is everyone saying "fishes"??
In this video, Americans are discovering fish
So you got laid off at making what you think is the best of it.
Performative male
Loove the story😍👍
I loved the intro graphic/ cartoon! The denim for the water and waves, the clouds made out of bread, the flying branzino stuffed with lemons and herbs, and our wonderful chef cooking with his orange grill on the boat. It made me so stinkin' happy, and bravo to the artist who created it.
this is so america coded
i dont like roshan
Is it just me or im this vidoe has no one ever eat an enitre fish before? They keep talking about the eyes like did yall really mever cook your own fish at home or soemething is yall just a bunch if McDonald eaters?
Inspiring, Congratulations! I stepped down from corporate to pursue my goals.
We love a multitalented king 👑
i don't get eating the whole fish is intimadating..
Big legend.
Bro no one is asking for a branzino centered concept lol
What happens to the tomatoes? 🍅
Lol, People are sacred of eating whole fish? 😂 Where did we get guys 😅 funny
Anthonys mental issues and addiction left family empty . Those that commit suicide do not think of the sadness and emptiness they leave others in the living world. A daughter left without her father. I can not imagine her pain and suffering he left her with.
Americans talking about eating a whole fish is funny 'fear factor' common!!! luv it, greetings Europe. Keep evolving towards real foods <3
love
damn the owner so hot!
Why was this filmed in the summer but only posted a month ago?
Why would anyone fear eating a whole fish? Looks delicious.
Branzino are easily my favorite white fish, good choice.
Ok cutie…
When I heard the word farm raised it told me everything I need to know. Farm raised is very, very unhealthy fish. I almost never buy farm raised. I would rather buy one or 2 pieces of wild caught that is more pricey than buy the farm raised garbage, and eat it less often because of the price than eat that farm raised junk. Be honest with your clients and buy the real and healthy fish, not that trash.
The fact that he's learning people how to appriciate whole fish is a bit sad
great story! how are sanitation laws around these kind of business in NYC resp. US? it seems it became quite an operation and wondering whether food safety is 100% guaranteed (looking at how he has to store the fish in his non-commercial graded fridge, etc.) – do inspectors also show up at such pop ups?
Super Mason, this summer 2026 I will visit you, Felicidades por seguir tus sueños ❤️