Published on
March 6, 2026
Image generated with Ai
A celebrated name in Italian hospitality has expanded its presence in the heart of Florence with the opening of Harry’s Bar Firenze 1953 at the renowned Sina Villa Medici. The new venue introduces a vibrant piazza-facing space where visitors and residents can gather to enjoy traditional Italian food, iconic cocktails, and the warm atmosphere that defines the country’s social culture.
Located in one of the city’s historic districts, the bar overlooks a lively square near the hotel and offers a welcoming environment for international travellers exploring the city as well as Florentine locals seeking a stylish meeting place. The opening marks another milestone for Sina Hotels, which has long been known for combining heritage hospitality with modern luxury experiences.
A Collaboration Rooted in Italian Hospitality Traditions
The new Harry’s Bar venue strengthens a long-standing partnership between Sina Hotels and the renowned Harry’s Bar brand, a name synonymous with elegance and culinary excellence in Italy. Known internationally as the birthplace of the famous Bellini, Harry’s Bar has earned a reputation for blending refined dining with a welcoming social atmosphere.
The concept behind the new location reflects the Italian idea of conviviality—an environment where people gather to enjoy conversation, food, and drinks in a relaxed yet sophisticated setting. By positioning the venue facing a public square, the design allows guests to feel connected to the rhythm of everyday Florentine life.
Hotel leadership explains that the venue was created as a natural extension of the hotel’s hospitality experience, allowing guests to step directly into a lively social setting just moments from their rooms.
Complementing the Existing Garden Dining Experience
This new opening complements the earlier success of Harry’s Bar The Garden, which launched in the hotel’s private garden area. While the garden location offers a peaceful retreat surrounded by greenery, Harry’s Bar Firenze 1953 embraces the dynamic energy of the city.
Advertisement
Advertisement
The new venue brings guests closer to Florence’s historic streets and social life, creating a space where hotel visitors and city residents can mingle comfortably. Together, the two venues provide contrasting yet complementary experiences: one tranquil and secluded, the other vibrant and urban.
A Menu Inspired by Iconic Italian Recipes
Food remains at the heart of the Harry’s Bar tradition, and the Florence location continues this legacy with a menu featuring some of the brand’s most celebrated dishes.
Guests can enjoy timeless classics such as prawn cocktail with Marie Rose sauce, beef carpaccio with mustard dressing, and baked fettuccine with Parmesan and ham. Other signature dishes include aromatic curry served with pilaf rice and mango chutney, steak tartare prepared in the house style, and the much-loved club sandwich.
Desserts provide a sweet conclusion to the dining experience, with options such as crêpes flambé infused with Grand Marnier and traditional Buontalenti-style ice cream.
At the bar, patrons can enjoy internationally recognised cocktails such as the Bellini, the Martini, and Florence’s famous Negroni. These drinks reflect the city’s deep connection to cocktail culture and Italian aperitivo traditions.
Interiors Reflecting Heritage and Authenticity
The interior design of the venue reflects careful attention to historical detail. Many furnishings—including wooden paneling, tables, and chairs—were sourced from previous Harry’s Bar locations and adapted for the Florentine space. This thoughtful reuse preserves the authenticity and heritage of the brand while blending seamlessly with the architecture of the historic building.
Soft pink linen tablecloths, comfortable seating, and well-proportioned tables contribute to an atmosphere that encourages relaxed dining and social conversation.
Among the venue’s most interesting historical touches are original bar stools once used by iconic guests such as Elizabeth Taylor and Margaux Hemingway. Each stool now features a discreet plaque commemorating its connection to these legendary figures.
During the renovation process, another fascinating discovery emerged: a preserved menu from the early days of Harry’s Bar Firenze dating back to the mid-twentieth century, offering a glimpse into the establishment’s culinary heritage.
Experienced Hospitality Professionals Lead the Team
Behind the scenes, the dining experience is managed by experienced members of the Harry’s Bar team. Restaurant manager Roberto Monsellato works alongside bartender Lapo Fantoni and hospitality professional Jetmir Thaqi to deliver the brand’s signature style of attentive yet relaxed service.
Their leadership ensures that guests receive an experience rooted in the traditions that have defined Harry’s Bar for decades.
A New Social Hub in the Heart of Florence
The venue offers seating for around forty guests and operates throughout the week with both lunch and evening service. In addition to daily dining, the space will host private celebrations, curated events, and themed experiences designed for visitors interested in learning about Italian cocktail culture.
Special experiences such as the Negroni masterclass invite guests to explore Florence’s famous cocktail heritage while enjoying the lively atmosphere of the bar.
With its blend of history, gastronomy, and social charm, Harry’s Bar Firenze 1953 is poised to become an important meeting place in Florence’s vibrant hospitality scene—bringing together travelers and locals in the spirit of timeless Italian conviviality.
Dining and Cooking