Hawesko, Germany’s market leader in premium wine trading, has announced its preliminary results for 2025. According to figures from Hawesko Holding in Hamburg, group sales fell by 2.5 percent to 622 million euros. The operating result before interest and taxes (EBIT) was around 20 percent lower than in 2024, at 26 million euros. The margin reached 4.1 percent, almost at the level of the previous year. According to Hawesko Holding, the company “performed better than the entire wine trading industry,” which lost about six percent in sales.
In the B2B sector, sales even grew by around two percent to 203 million euros. In stationary retail, the decline was three percent to 226 million euros, and in the e-commerce segment, it was seven percent to 193 million euros. CEO Thorsten Hermelink highlights in a statement the growth and cost reduction program introduced in the previous year, which is already showing initial effects and is expected to positively impact results from 2026 onwards. This also includes new business models, the introduction of new product categories, the expansion of the delicatessen sector, and the use of AI-supported personalized advertising.
The Hawesko Group employs around 1,300 people in the segments of Retail (Jacques’ and Wein & Co.), B2B (Wein Wolf, Abayan, Grand Cru Select), and E-Commerce (Hawesko, Vinos, and WirWinzer).
(al; Image: Hawesko.de)
More on the topic:
Wine consumption in Germany decreases by one bottle per capita
Hawesko sales decrease again in the first half of 2025
Retail positive, e-commerce and B2B declining

Dining and Cooking