Several Philadelphia restaurants have reported receiving mysterious shipments of French onion dip, according to a report (Mac Mart/Facebook)
It is a heluva mystery!
Over the past month, several restaurants in Philadelphia have reported receiving mysterious shipments of 600 tubs of Heluva Good! brand French onion dip.
The first restaurant to receive the 600-tub pallet of deliciousness was Mac Mart’s MAC’n Cheesery food stand, which reported receiving the bizarre shipment, which had not been requested or approved, on March 5.
Owner Marti Lieberman told the Philadelphia Inquirer that she unsuccessfully tried to turn away the massive shipment of dip.
She later made an Instagram post about the surprise dip and caught the attention of Heluva Good! A spokesperson for the brand then instructed her to dispose of the dip, as the company did not know where it came from.
Then, suddenly, more and more restaurants in the area reported receiving a similar mysterious shipment.
Several Philadelphia restaurants have reported receiving mysterious shipments of French onion dip, according to a report Philadelphia restaurants have reported receiving mysterious shipments of French onion dip, according to a report (Mac Mart/Facebook)
All Day Hoagies and Ice Cream discarded their 600 tubs of dip after Heluva Good! told them to — however, employees had tested the dip beforehand, and determined that they tasted “normal,” per the Inquirer.
Meanwhile, Ed’s Buffalo Wings and Pizza handed out the two massive shipments it received to customers.
Heluva Good!, which produces dips, condiments and cheeses, is owned by HP Hood LLC, a manufacturer based in Lynnfield, Massachusetts.
In a statement to The Independent, Lynne Bohan, the group vice president of HP Hood LLC, which owns Heluva Good! said, “We’re aware of a third-party promotion that unfortunately resulted in a shipping mix-up involving Heluva Good! Dip. Our team is diligently investigating the matter and has already contacted the affected restaurants.”
The third-party company apparently reached out to other Philly-based businesses, too, including Fox & Son Foods at Reading Terminal Market. Co-owner Rebecca Foxman told the newspaper she received several sketchy emails, teeming with spelling errors, about free samples, which she ignored.
However, some restaurants in the City of Brotherly Love were able to make use of the freebie.
Puglia Pizza Philly received an entire pallet of dip four days before the Super Bowl. The pizzeria had been contacted by sampling company Brandshare and Geezy to receive the snack, but was still shocked by the massive amount they received.
Looking to spread the love, the pizzeria offered customers a free tub of dip when they ordered online.
“We made the best out of a Heluva Good! Situation,” co-owner Heather Tricarico said.
Other restaurants were also seemingly trying to take advantage of the dip situation, which has since gained nationwide attention.
The Mac Mart, which disposed of the mystery dip, wrote on Instagram that it would be “leaning in just a little bit” by introducing “a range of French Onion Mac & Cheese options.”
“So don’t miss it…and let’s all officially move on from Dip Gate 2026 together,” the Instagram post read.
Dining and Cooking