‘We’re a very agile wine business. Without that, Poco Vino never would have made it’ – Australian Vintage CEO Tom Dusseldorp speaks exclusively to Global Drinks Intel – Part II

In the second part of Global Drinks Intel’s exclusive interview with Australian Vintage CEO Tom Dusseldorp, we dig further into the performance of Poco Vino, the importance of the McGuigan brand and the group’s drive to disrupt the wine category.
Head here for the first part of this interview
How has Poco Vino performed since launching last year?Before we sold a single case, I signed up to deals that would give you heart palpitations! Everyone was telling me I was crazy – I’m a little bit crazy, but you need someone who’s the absolute champion of true innovation, who doesn’t
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AB InBev
Bacardi
Campari Group
Diageo
Moët Hennessy
Pernod Ricard
Proximo Spirits
Suntory Global Spirits
William Grant & Sons