Red wine with barrel on vineyard in green Tuscany, Italy. Credit: Kishivan/Shutterstock.com
Italian wine exports declined in 2025, “heavily impacted” by US tariffs and the resulting dollar devaluation, new data suggests.
Export value reached €7.78bn ($8.9bn) in the year, down 3.7% from 2024, while volumes slipped 1.9% to 21 million hectolitres, according to findings from the Unione Italiana Vini (UIV) Observatory, using data from the Italian National Institute of Statistics (ISTAT).
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The US market for Italian wine shrank 9.2% in value to €1.76bn, losing €178m and driving nearly 60% of the overall deficit, according to the UIV’s analysis.
“The ‘wake-up call’ provided by the tariffs obliges us to put our own house in order and, at the same time, broaden our horizons to third-party markets, through commercial activism, a managerial approach, and strategic collaboration with institutions,” Lamberto Frescobaldi, president of the UIV, said.
Export value of Italian wine in non-EU markets fell 6.4% overall to €4.6bn, while EU markets remained “steady” at 0.5%, nearing €3.2bn.
Among top non-EU buyers, only Brazil reported growth, with value rising 3.8%. Declines hit the UK, Canada, Switzerland, and Russia.
In the EU, export value in Germany stayed flat, while it grew 3.6% in France and 5.6% in the Netherlands.
Paolo Castelletti, the secretary general at UIV, said: “The difficulties encountered in third-party countries in the second half of the year are unprecedented.
“In the US, in particular, there was a decline of nearly 23% in the period [export value], with peaks of 28% for bottled still red wines, in addition to a 10.8% average price drop.
Regionally, Italy’s “leading” producers – Veneto, Tuscany, and Piedmont – saw export value drop by 1.2%, 2%, and 2.2%, respectively.
Sparkling wines performed relatively better in value terms, down 2.5% to €2.3bn, versus still and semi-sparkling wines which saw value decline 4.3% in the period to €5bn.
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Dining and Cooking