Spain’s wine import market experienced significant changes in 2025, according to a report published by the Spanish Wine Interprofessional Organization (OIVE) on Thursday. The country imported wine and related products worth €419.4 million, an increase of 8.3% compared to 2024. However, the total volume of imports fell by 2.7%, reaching 146.9 million liters.
The data shows a clear shift in Spain’s import strategy, with a focus on higher-value products rather than bulk quantities. The average price per liter rose to €2.85, up 11.3% from the previous year. This trend reflects a move away from importing large volumes of low-cost wine toward acquiring more premium and value-added products.
Packaged wine imports saw notable growth, increasing by 11.3% in value to €128.8 million and by 18% in volume to 25.4 million liters. The average price for packaged wine dropped by 5.6% to €5.07 per liter, suggesting increased competition among European brands in the Spanish retail sector.
Bulk wine imports declined sharply, with value dropping by 6.2% to €26.4 million and volume falling by 20.5% to 41.1 million liters. Despite this decrease, the average price for bulk wine rose by nearly 18%, reaching €0.64 per liter, likely due to higher logistics costs and reduced supply.
Aromatized wines also performed well, with imports valued at €61.4 million (up 23.8%) and volumes at 16 million liters (up 4.8%). The average price for this category increased by over 18%.
France remained Spain’s top supplier by value, providing €190.6 million worth of wine products in 2025, followed by Italy (€105.7 million) and Portugal (€25 million). In terms of volume, Italy led with 35.7 million liters (up 11%), but France made significant gains, increasing its exports to Spain by 48% to reach 19.7 million liters and moving into second place ahead of Portugal (19.2 million liters, up 10%).
Sparkling wine was the most valuable category imported into Spain, accounting for €145.5 million or about 45% of total wine imports—a rise of 6.4% from the previous year—despite a drop in volume of over 6%. Bulk wine remained the largest category by volume at 41.1 million liters (48% of total), though this represented a decrease of about 4%.
The report highlights that Spain’s import market is becoming more sophisticated and resilient, prioritizing higher-value products even as overall volumes decline. This shift is seen as a response to changing consumer preferences and the need for greater profitability in the face of rising costs.
Within packaged wines, those labeled with specific grape varieties showed explosive growth: value increased by nearly 40%, while volume more than doubled (up over 116%). Since 2018, this segment has maintained double-digit annual growth rates, indicating strong demand among Spanish consumers for varietal wines.
Bag-in-box wines also saw rapid expansion from a small base, with value up nearly 147% and volume up almost 138%. Aromatized wines continued their upward trend as well.
The dominance of France, Italy, and Portugal as suppliers remains clear, but competition between France and Italy intensified in 2025. While Italy still leads in total volume supplied to Spain, France’s aggressive push into both premium and mid-range segments is reshaping the competitive landscape.
The OIVE report suggests that Spanish importers are moving away from bulk commodity wines toward finished products ready for retail and hospitality channels. The decline in bulk imports signals that low-cost processing models are losing viability under current market conditions.
For industry decision-makers, the report points out several key strategies: defending margins in sparkling wines; expanding portfolios of varietal packaged wines; shifting away from traditional bulk imports; and closely monitoring average price trends as French suppliers gain ground through competitive pricing.
Overall, Spain’s wine import sector closed out 2025 with strong financial health driven by quality-focused sourcing and efficient logistics, even as total import volumes declined moderately compared to previous years.
Dining and Cooking