The vibe: A revived Palm Beach classic is back with a refreshed design, a more intimate feel, and Mediterranean dining.
Location: 363 Cocoanut Row, Palm Beach, Florida | View on Google Maps
Rates: From $1,900
Palm Beach’s historic Vineta Hotel reopened on March 2, 2026 as the first U.S. property for Oetker Hotels, the European luxury group behind such properties as Hotel du Cap-Eden-Roc on the French Riviera.
Originally built in 1926 during South Florida’s early development boom, the Vineta opened the same year as other grande dame South Florida hotels, including The Boca Raton and The Biltmore in Coral Gables.
The Vineta has seen a few iterations since then, most recently as The Chesterfield Hotel, known to travelers and locals for its clubby Leopard Lounge. After acquiring the Mediterranean revival building in 2022, Reuben Brothers, owned by British brothers and real-estate investors David and Simon Reuben, undertook a renovation to restore its original character while introducing contemporary updates.
The reopening arrives just as Palm Beach tourism hits tourism records, with visitation rising 8 percent between 2024 and 2025 to a record 10.7 million visitors.
The hotel sits within a Palm Beach landscape defined by early-20th-century Mediterranean revival architecture and high-end retail along nearby Worth Avenue. The beach, a five-minute walk away, is one of the calmer, less-crowded strips of sand in South Florida. The hotel offers complimentary bicycles and electric Moke beach cruiser rentals for exploring the surrounding area, including the Norton Museum of Art and the vibrant Clematis Street in West Palm Beach.
“Palm Beach has always had a strong sense of its own identity,” Oetker CEO Timo Gruenert told Afar in an email. “And the Vineta Hotel is part of that story.”
A redesigned interior and smaller room count
The Vineta Hotel opens at a time when Palm Beach’s tourism is on an upswing.
The interiors were designed by Paris-based Tino Zervudachi, with materials and colors associated with Palm Beach, including rattan, pale woods, and palm motifs.
“Every detail carries the particular lightness and ease that is authentic to Palm Beach,” Gruenert said. “It is a combination that feels both singular and entirely of its place.”
Guest rooms are finished in tans and light blues, with grass-cloth walls and European-made furnishings. The renovation reduced the room count from 53 to 41 to increase space, with standard rooms averaging about 340 square feet. That’s on the small side compared to other hotels of this caliber, but this is a Palm Beach take on the urban boutique. Five rooms have balconies.
The property does not include a spa or fitness center. Instead, guests can request in-room fitness equipment or spa treatments arranged through local providers.
Mediterranean restaurant, poolside dining, and bar
The Vineta’s pool area serves pizzas, sandwiches, and light bites.
The hotel’s restaurant, Coco’s, serves Mediterranean cuisine, with culinary input from chefs affiliated with other Oetker properties, such as Hotel du Cap-Eden-Roc and Eden Rock-St. Barths. Dishes include sea bass with fennel puree and crushed San Marzano tomatoes, plus classics such as steak Diane. The design combines bright open interiors with vintage photographs of Palm Beach and an art deco–style bar counter that nods to midcentury Miami Beach through palm fronds, pastel tones, and rattan accents.
The private, intimate outdoor pool area retains the property’s original green color palette. Adjacent to the pool, the Pool House restaurant serves pizza, sandwiches, and light bites, including Ibérico ham with tomatoes on ciabatta, and toasts with crab and avocado.
The Bar, the hotel’s cocktail lounge, is open to both guests and nonguests and operates as a seated-only venue, a policy intended to limit crowding and maintain a subdued feel. The cocktail menu offers a range of herb- and fruit-forward drinks, including the Hibiscus, made with gin, hibiscus, egg white, and blackberry.
Dining and Cooking