$7 Lipstick From 90s Has ‘Hours & Hours’ of Wear

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If you’ve been chasing that moody-but-not-too-serious 90s lip lately — the kind that lives somewhere between a plum, a brown, and the shade every cool babysitter wore in 1998 — you don’t have to overthink it. Shoppers swear the answer has been hiding at the drugstore for decades. L’Oréal Paris Colour Riche Original Lipstick in Divine Wine has quietly become the under-$10 tube people “plan to order a second [of] to keep in my purse.”

Part of the classic Colour Riche lineup, Divine Wine sits in the brand’s berry family, but reviewers say the shade wears like a soft, dark neutral. One shopper calls it “a lovely, fairly dark yet natural color,” while another notes that on pale skin, “this color is very complimentary.” Even better, medium-toned and olive-skinned reviewers echo the same thing: it doesn’t wash them out. As one shopper put it, “If you’re a medium-skinned Indian with olive or neutral undertones — this is the lipstick for you.”

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A big part of the nostalgic lipstick’s staying power — literal and emotional — comes from the formula. The texture gets repeated praise, with one reviewer saying, “It isn’t too drying (for me)… it is comfortable and looks natural depending on the color I use.” That tracks with its ingredient mix of conditioning oils and vitamin E, which gives the satin finish its slip without the smearing. Another reviewer, who’d previously only used department-store lipsticks, was surprised that this $7 staple “is very moisturizing and stays on longer.”

L’Oréal Paris Colour Riche Original Lipstick in Divine Wine

Beyond the moody-but-wearable ‘90s hue, longevity comes up in nearly every review of this holiday-ready lip color. One shopper raved that it “stays on for hours and hours, even after eating,” while another noted they’ve used the shade for years because they love “the texture, and the longevity of the lipstick.” Some call Divine Wine a “favorite fall/winter color,” but plenty say they wear it year-round because the tone just works.

And yes, the nostalgia is real. One reviewer has loved this lipstick “for over 20 years,” calling its shades “gorgeous and really long-lasting.” When a tube survives the frosted-lip era, the matte-everything era, and every influencer-brain trend in between? That’s staying power.

If you’re craving a dependable ‘90s lip that doesn’t budge, doesn’t dry you out, and still rings up at the drugstore price we all miss, Divine Wine might be the easiest test run you’ll make all season. Why not snag a tube and see it for yourself?

Read more for iconic 90s lipstick shades you can buy today.