[Today’s New Product] A Transformation of French Desserts: The “Barkshu” with a Crispy Exterior and Soft Interior

Shinsegae Food’s Bo&Me Launches Authentic French Dessert
Popup Store Open at Shinsegae Department Store Gangnam Branch Until the 14th

Shinsegae Food announced on the 6th that the bakery brand “Bo&Me (BO&MIE)” has launched its new menu item, “Barksu.” The company explained that products offering a variety of textures in a single bite are becoming a new consumer trend. Recently in the dessert industry, products that combine different textures, such as “Dujjonku” and “Butter Tteok,” have been gaining popularity.

On the 3rd, models are introducing the dessert “Barksu (crispy cream puff)” at the Bo&Me pop-up store inside Sweet Park at Shinsegae Department Store Gangnam Branch in Seocho-gu, Seoul. “Barksu,” presented by Shinsegae Food’s Bo&Me, features a classic French choux pastry enhanced with caramel coating for extra crispiness, and is filled with three rich and deep-flavored creams (vanilla, chocolate, and matcha), allowing customers to enjoy both crispy and smooth textures in one bite. Provided by Shinsegae Food

View original image

“Barksu” is based on the traditional French choux pastry. After adding brown sugar and butter, the pastry is coated with caramel to create a crispy exterior and a soft interior texture. The inside is filled with three types of cream: chocolate, vanilla, and matcha. The chocolate cream uses French Valrhona cocoa and Nutella, the vanilla cream contains Madagascar vanilla beans, and the matcha cream is made with matcha from Jeju.

The price is 9,900 won for a box of 10 and 14,500 won for a box of 15. To celebrate the launch, Bo&Me is operating a pop-up store at “Sweet Park” on the basement level 1 of Shinsegae Department Store Gangnam Branch until the 14th.

Hot Picks Today

Unauthorized Takeout at 8,000-Won All-You-Can-E…

A representative from Shinsegae Food said, “With the recent trend in desserts of enjoying a variety of textures at once, we’ve introduced a new menu item unique to Bo&Me,” adding, “We will continue to launch innovative bakery menu items to further enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.