Exciting News in the World of Spirits
We are thrilled to announce that Savona Communications has been named the US agency of record to represent a prestigious lineup of spirits including STROH 160 Rum, Schladerer Fruit Brandy & Liqueur, Kleiner Feigling Fig Liqueur, and Bepi Tosolini Italian Liqueur. These brands are part of the Marussia Beverages USA portfolio, known for its dedication to quality and tradition.
STROH 160 Rum: A Legacy of Craftsmanship
Founded in 1832, STROH 160 Rum represents one of Austria’s oldest distilling traditions. With a remarkable 80% ABV, this 160-proof spirit is not only a cultural staple but also a versatile ingredient for cocktails, cooking, and baking. Its protected geographical indication by EU law ensures its authenticity as Inländer Rum, produced exclusively from sugar cane molasses in Austria.
Whether used in chilled tiki drinks or warming hot cocktails, STROH 160 Rum showcases a rich heritage while adapting to modern consumption trends. With a suggested retail price of $33, it stands out as a must-have for any beverage program.
Schladerer Fruit Brandy: Tradition Meets Artistry
Established in 1844, the Schladerer Distillery is a family-owned business that has thrived for six generations in the picturesque Black Forest region of Germany. Known for its artisanal philosophy, Schladerer produces exceptional fruit brandies using only 100% natural ingredients and spring water sourced from the Black Forest.
Schladerer Kirschwasser (Black Forest Cherry Brandy): Made from sweet cherries, this brandy is distilled from time-honored varieties, retailing at $45 (42% ABV).
Schladerer Cherry Liqueur: A delightful blend of Kirschwasser base, pure cane sugar, and Black Forest cherry juice, priced at $29 (24% ABV).
Schladerer brandies are best enjoyed neat, chilled, or as part of sophisticated cocktails, making them a versatile addition to any bar cart.
Kleiner Feigling: The Spirit of Celebration
Kleiner Feigling, or “Little Fig,” was created to commemorate the 100th anniversary of family-owned distillery Waldemar Behn. This playful liqueur has become Germany’s number one party shot, embodying spontaneity and togetherness. With a vibrant design and thumb-sized bottles, it invites social rituals that enhance any gathering.
Retailing at $14 for a 20ml 10-pack (20% ABV), Kleiner Feigling’s cheeky branding and unique serving rituals make it a fun choice for consumers looking to share an experience.
Bepi Tosolini: Italian Heritage in a Bottle
Founded in 1943 in Friuli, Italy, Bepi Tosolini is celebrated for its commitment to authentic grappa traditions. Now in its third generation, the distillery remains true to its artisanal roots, focusing on small-batch production and slow distillation to create superior spirits.
Amaretto Salizà Liqueur: An elegant almond distillate with a delightful marzipan flavor, retailing at $33 (28% ABV).
Exprè Espresso Liqueur: Made from high-quality Arabic coffee beans, this liqueur captures authentic Italian espresso with a balanced sweetness, also priced at $33 (28% ABV).
Bepi Tosolini’s products are best enjoyed neat, on ice, or in cocktails, symbolizing the essence of Italian craftsmanship.
Meet the Savona Communications Team
At Savona Communications, we are proud of our dedicated team, which includes Manuela Savona, Julie Falcone, Annabel Fabian Marcus, and myself. With a wealth of experience in the beverage industry, we are excited to represent these remarkable brands. For more information, please contact us.
Join the Conversation
As we embark on this exciting journey with Marussia Beverages USA, we invite restaurant owners, foodies, and hospitality leaders to share their thoughts. What do you think about these brands? How do you plan to incorporate them into your offerings?
Stay tuned for more updates, insights, and innovative ways to elevate your beverage programs with these exceptional spirits.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
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