Which one speaks more ethical/superior taste/community pls? It’s for a college project!

by SunShineFairyLocks

33 Comments

  1. icecoldmacchiato

    I’d use 3 but change it so it has the tagline from 1

  2. RuleFancy

    I don’t think either of these do.
    Number 3 is the best, imo, but it doesn’t really give off ethical/superior/community vibes. Kind of gives off coffee for animal charity vibes. It’s still the best out of the 4

  3. iamsammovement

    As I understand it, Old School Brew Scape is much more popular than Brew Scape. Micro transactions and lack of integrity will kill any business.

  4. saveasseatgrass69420

    I’d go with 1 or 3 because they both speak the most to the community aspect. I wouldn’t go to a coffee shop with logo #2, a coffee shop with that logo would be a little too pretentious for my liking.

  5. rdawes26

    I like #1. Simple minimalistic marketing does better. The message is clear and the design is easier to identify.

    I have a degree in international marketing, but I am far from the best to give advice.

  6. pollyanna15

    I’m surprised by the people who like 3. The heart seems kind of childish to me. Maybe if it was a globe instead? FYI The word revolutionising is missing an i in 4.

  7. CloudsInMyCoffee32

    Unfortunately, I don’t see any of the logos possessing any of these themes.

  8. Slambo00

    1 it’s the most concise and clean, and the tag fits the icon- line art w character of a cub coffee. But the brewscape lettering is not acceptable for the ethical part. I think a sturdier serif face would do that a lot better-

    Caslon bold. Just for basic legibility and gravitas.

  9. The-Hand-of-Midas

    The word “brew” makes everything feel cheap. It’s like when someone asks for a “cup of Joe” I know they have no idea about coffee.

  10. Vandalhart

    Not sure if your still looking for feedback, but what about the design from 1 or 3 but with everything else framed like it’s a mug and the design is in the foam on the coffee?

  11. #4 looks best. Crisp and clean, easy to read. More up to date design. Would be better with a smaller verse like #1.
    I was a graphic designer and have since retired.

  12. Richard_TM

    For this fictional coffee shop, I don’t see any that display those characteristics, especially in the taglines. I’d use a tagline like “ethically sourced, locally roasted”

  13. THEE-ELEVEN

    1, 3 & 4 are too wispy and busy. Waaay too much to see at a glance.

  14. onemanhumanpyramid

    Please dont conflate ethics and taste?

  15. Veloute1

    Take1and delete coffee with character and add the perfect blend.

  16. 4camjammer

    Ok. Brutally honest?

    I don’t know anything about design or graphics. So… I just asked my wife. Why? Because she was a marketing/graphics director for a global 4 firm and now owns award winning coffee shops in Texas.

    Her opinion: She doesn’t like any of them. But if she had to choose… #1 maybe #2.

    Good luck.

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