CosMc’s lands in Illinois, as McDonald’s tests its new coffee-centered concept
CosMc’s lands in Illinois, as McDonald’s tests its new coffee-centered concept
by Hrmbee
1 Comment
Hrmbee
>In its new iteration, the beverage-first McDonald’s spinoff seems to be a grab at markets currently served by the likes of Starbucks and Dunkin’ Donuts. The menu highlights coffee and energy boosters, and it includes at least 15 syrup flavors, from caramel to prickly pear. > >… > >And as a Marketplace story notes, the drink-heavy concept promises to be cheaper and simpler to operate than a traditional, full-menu McDonald’s restaurant. > >The first CosMc’s pilot location is in Bolingbrook, Ill., a suburb southwest of Chicago (where the McDonald’s global headquarters is located). Ten more stores are set to follow, including openings planned in the Dallas-Fort Worth and San Antonio metro areas in 2024.
This is certainly an interesting development in the coffee space. Though McDonald’s is about as far as can be from the specialty coffees that I prefer, it’s also been not the worst of the fast food offerings (that award so far goes to A&W) and so this could be a not-super-negative development. The cartoony branding is pretty puzzling to me though.
1 Comment
>In its new iteration, the beverage-first McDonald’s spinoff seems to be a grab at markets currently served by the likes of Starbucks and Dunkin’ Donuts. The menu highlights coffee and energy boosters, and it includes at least 15 syrup flavors, from caramel to prickly pear.
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>…
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>And as a Marketplace story notes, the drink-heavy concept promises to be cheaper and simpler to operate than a traditional, full-menu McDonald’s restaurant.
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>The first CosMc’s pilot location is in Bolingbrook, Ill., a suburb southwest of Chicago (where the McDonald’s global headquarters is located). Ten more stores are set to follow, including openings planned in the Dallas-Fort Worth and San Antonio metro areas in 2024.
This is certainly an interesting development in the coffee space. Though McDonald’s is about as far as can be from the specialty coffees that I prefer, it’s also been not the worst of the fast food offerings (that award so far goes to A&W) and so this could be a not-super-negative development. The cartoony branding is pretty puzzling to me though.