How Wilderness Cooking Makes Millions on YouTube

Have you heard of the Wilderness Cooking channel and its host, Tavakkul? This 50-year-old regular guy is leading a peaceful life in a mountain village somewhere in northern Azerbaijan, along with his family of Lezgins.

About three years ago, his nephew Shamil introduced him to YouTube, and they started a channel together. As the name suggests, Wilderness Cooking is all about cooking in the wild, whether it’s on Tavakkul’s farm or in the surrounding nature.

However, Wilderness Cooking is not just about the cooking. With breathtaking scenery, close encounters with animals, and a glimpse into the everyday life of Tavakkul and his family, that’s what makes this channel popular, boasting over 5 million subscribers on YouTube.

Chapters:

0:00 Wilderness Cooking Story
1:00 Who is Tavakkul actually?
1:57 What makes Wilderness Cooking successful?
2:06 It’s more than just a cooking channel
2:41 Tavakkul’s cooking is extraordinary
3:18 Tavakkul is the real deal
3:51 High quality video production
4:02 Wilderness Cooking revenue
4:54 Home & Wild cookware
5:20 Major takeaways

Watch this video to discover how the Wilderness Cooking channel started, why it has become so successful, and get insights into how much Tavakkul and the team make from YouTube Ads.

Wilderness cooking channel: @WILDERNESSCOOKING

#WildernessCooking #wilderness #cooking #tavakkul

Imagine this: You’re a middle-aged man living  peacefully in a mountain village in Azerbaijan,   with a passion for cooking. Your nephews,  who happen to film YouTube videos,   suggest making traditional  cooking videos, and you agree. 3 years later, you’re the star of a  mega popular cooking channel named  

Wilderness Cooking with 5 million  subscribers and people literally   line up to pay for the chance to  visit your place and eat your food. Meet Tavakkul, a 50-year-old regular guy from the  high-mountain village of Qamarvan. His outdoor   cooking videos showcase traditional techniques,  unusual and sometimes a bit shocking ingredients,  

Such as Turkey testickles, beef  tails, beef hooves or mutton fat. To add an even greater sense of authenticity,   Tavakkul frequently employs primitive equipment  like wood-fired ovens, underground pits,   and unconventional containers not originally  intended for cooking purposes, and so on. Thanks to high-quality production that  captures nature’s beauty, Wilderness Cooking  

Videos garner millions of views and generate  substantial revenue, which we’ll explore later. Who is Tavakkul actually? Not much is known about him, but we managed to  uncover some information. As previously mentioned,   he is in his 50s and resides in a mountain  village in the northern part of Azerbaijan.  

Tavakkul and his family are Lezgins,  the indigenous people of the Caucasus. Tavakkul was introduced to YouTube  by his nephew, Shamil, and his peers,   who were already creating video  content for children. Given his   exceptional culinary skills and deep  knowledge of traditional recipes,   selecting the theme for their collaborative  channel was a straightforward decision.

Because of Tavakkul’s shy personality  and limited English-speaking abilities,   the videos predominantly feature the  natural sounds of the environment and   the tools being used, creating  the perfect ASMR experience.   This is yet another proof that excellent English  skills are NOT needed to make it on YouTube. What makes this channel so successful?

There are numerous chefs producing  excellent content on YouTube,   so why is this particular one  more successful than most? First and foremost, Wilderness Cooking is  more than just a cooking channel. Their   videos capture the rural lifestyle in the  most romantic way imaginable. They feature  

The beautiful sounds of nature, close encounters  with animals, children playing football, and,   on top of all that, a super-friendly guy cooking  extraordinary food. What’s not to love about that? Fast-paced city dwellers, whose culinary  highlight of the day might be grabbing a burger  

At McDonald’s, simply can’t resist. Filled with  envy, they stay glued to the screen for hours,   watching Tavakkul’s leisurely-paced life  filled with delicious food and stunning nature. Secondly, Tavakkul’s cooking is  anything but ordinary. Forget   about roasting a piece of pork or  baking a chicken in the oven. I mean,  

How often have you seen someone cook a  massive catfish in an underground fire pit? And he doesn’t stop there. How about preparing   a batch of turkey testicles in a  Tandoor oven? Sounds intriguing,   right? Or perhaps you’d fancy a whole large  bull roasted on an incredibly large skewer?

Cooking a whole lamb is a breeze for Tavakkul,  whether he’s using an open fire or a simple   wood-fired oven that he built himself. To put it  simply, those seeking inspiration for traditional   rural cooking techniques, often unfamiliar in most  first-world countries, turn to Wilderness Cooking.

Thirdly, Tavakkul is the real deal.  This guy doesn’t play games with his   audience. He’s a simple man living  a humble life in the mountains,   and he doesn’t pretend to be something he’s not.  His newfound fame hasn’t changed him one bit.

Remaining true to his ancestors’ legacy,  he’s more than happy to welcome his fans   into his home and prepare dinner for them.  Many have already taken this opportunity,   including several influencers  who’ve shared their experiences,   contributing to the continued growth  of the Wilderness Cooking channel.

Last but certainly not least, the video  production quality on this channel is   truly exceptional. It’s evident that  high-quality equipment has been used,   and skilled editors have transformed the raw  materials into a breathtaking final product. How much does Wilderness Cooking make?

With 5 million subscribers and over 1.2 billion  total video views, it’s no surprise that this   channel has already generated several million  USD in revenue, solely from YouTube ad earnings. All the videos on the channel  are standard long-form content,   typically running for 15 to 20 minutes,  although some are even longer. Tavakkul  

Doesn’t produce short videos, which helps  maintain high revenue rates per view. Due to their geographic location, the channel  enjoys immense popularity in Azerbaijan and   the surrounding region, which slightly  impacts the overall revenue rates. However,   the extended average view duration and  multiple ad placements compensate for this.

Taking all these factors into account,  it’s reasonable to estimate the average   revenue per 1000 views at 5 USD.  With 1.2 billion total views,   the Wilderness Cooking channel has generated  approximately 6 million USD since its inception. In addition to ad revenue, Tavakkul  and his team operate a handcrafted  

Cookware brand called “Home and  Wild,” which further contributes   to their earnings. While it’s challenging  to estimate the store’s revenue precisely,   given the strong support from the channel, it’s  safe to assume the numbers are substantial. Additional revenue streams  include Patreon donations,  

Potential income from other social media  accounts, fan meetups, and more. All in all,   Tavakkul and the Wilderness Cooking team are  rapidly approaching a net worth of 10 million USD. Major Takeaways The success of Tavakkul and the Wilderness  Cooking channel is truly spectacular and  

Defies several myths surrounding YouTube  and social media. Let’s quickly sum it up. Social media isn’t solely the  domain of Gen Z. Tavakkul,   in his 50s, stands as the exact opposite  of everything that Gen Z embodies. Yet,   in just three years, he conquered YouTube  and amassed 5 million subscribers.

While being controversial, extravagant,  or already known can aid channel growth,   it’s not an absolute requirement. Tavakkul,  a simple man residing in a secluded region,   demonstrates that it didn’t hinder him  from gaining worldwide recognition. Language proficiency isn’t a barrier either.  Tavakkul may not be particularly adept  

In English, but his videos enjoy immense  popularity in English-speaking countries. Whatever your skills and lifestyle may be, there’s  an audience for you. The demand for ordinary   people showcasing their lives and abilities  is soaring. Keep this in mind if you believe  

You’re too ordinary for the world of social media.  Perhaps that’s precisely what people want to see. Thanks for watching! Please  subscribe to our channel;   we’re already hard at work on new videos for you.