We received this email 3 1/2 hours ago.
It’s a 50% price increase. $4.20 PER SERVING.
We order 20 servings per week with an average cost of $170 out the door, or $8/serving + $10 shipping. $680/month.
Now, approx $255 per week, or more than $1,000 per month.
Hello Fresh was moving to the a la carte business model which was frustrating:
-needing to now pay for proteins included in the same meals in the past
-less ingredients now for the same meals in the past
-“chopped chicken breast” which is just near unusable chicken scraps
-vegetables and carbs that are minuscule relative to normal sizes
We overlooked it all, but this is laughable.
We’ve been using Hello Fresh for more than 3 years, and this business decision makes it the easiest decision for us as customers to cancel our subscription. It’s laughable.
by emw9292
19 Comments
Interesting, what region?
I have not recieved that email but I absolutely will not pay $20 more per week for my current subscription.
I’m currently able to fit my Hello Fresh Budget into my regular $150 per week grocery budget for my family. That increase will make it impossible so off it will go.
Haven’t gotten the email yet either but I’ll be on the lookout, thanks for the heads up. Shit. This sucks 🥴
Food is expensive now, this is not news. Pretty much everything I buy these days is more expensive than it was a few years back. It’s up to you if you don’t want to pay the convenience fee vs shopping for yourself, that’s a completely legit take, but to cry out that it’s a MAJOR PRICE INCREASE over what we’re paying at the grocery store from year to year is shouting into the void of a serious vacuum. Just Google the price of (X ingredient) from, say, 2022 vs 2025.
TL;DR – this is in line with inflation and the increased cost of ingredients. From what I’ve read this is only going to get worse in the US with the current administration’s commitment to mass-deportation of migrant workers that are largely responsible for the cheap labor that’s farming the ingredients in your box.
ETA… I’ll note that the email I received was less severe – only $1 per serving increase and $0 change to shipping. So this can be a regional availability issue as well.
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I wouldnt even trust Id be able to use the credit. Was never able to use credits before.
I will cancel my shit so fast if I get this email 🥲
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Interesting— I’m in North Texas and this is my email. I only order vegetarian meals, so maybe that has something to do with a price difference?
Whoa – ours was only increasing by $1.50 per serving, no change to shipping, and that was enough to push me to cancel. We’ve been doing it for just over 2 years, and were content with the value, even when they dropped the grilling cheese meals (one of our favorites!). We’re in the PNW.
No email here. Pacific Northwest.
That’s a crazy increase. I haven’t gotten an email like this yet (I’m in the Midwest USA) but I will certainly be on the lookout for one now
Ours increased by $4/serving, making it 50% more. $600/month for two people. I’ve been a customer for nearly five years – not anymore.
Damn, my price increase was $2.50/serving here in south Florida. They said it was already reflecting in my account but it’s not. Either way I’m probably canceling at the end of February.
My email said no change in shipping, 1 dollar increase per meal. NY.
Definitely varies. My email says no shipping cost change and only going up 1.20 a meal. I’m in the south.
I went back to check. Mine says $0 increase for shipping, $1 for meal.
– CA, vegetarian-only meals.
Edit to add: I won’t be canceling.
No email so far (SoCal)
I saw it and signed up for an eMeals trial tonight. We’ll see how that goes. I pick recipes and can add ingredients to a Walmart carry, they’ll deliver the groceries. No idea if it’ll work but I’m not paying HF anymore.
How much are your current meals?
Mine are already up to 10.99 PER SERVING, and 10.99 shipping.
$15 per serving/$60 per meal is absolutely INSANE.
For $60 meal can do grocery delivery and the cost of the waste won’t even make a difference.
This puts some premium meals at $100 per meal, $25 plus the $10 upcharge.
oh! maybe people will finally realize grocery shopping is cheaper than essentially treating every item you would normally buy like chopped fruit