Introducing my newest Hot Sauce, Reptchillian Smoked Pepper Sauce. What do you guys think of the label?
Introducing my newest Hot Sauce, Reptchillian Smoked Pepper Sauce. What do you guys think of the label?
by ianwalts
4 Comments
Briguy520
I like it.
If I saw this on a shelf at a store, I would absolutely pick it up and check it out. It’s got a cool name too!
NuuBark
I got a laugh when i realized that you just used the promo picture for your reddit post lol.
I think the hot sauce market has effectively gotten to the same saturation level as craft beer in that the only thing that can make you successful is the strength of your brand, your ability to stand out on the shelf, and keeping your overhead as low as possible. That said, you kept your label artwork in the same artstyle and with the same colour scheme as your first sauce, which is good. The sauce itself looks like it has a nice colour and consistency and everything suggests a high quality product.
That said, while keeping with the same artist/art style, you lack anything that indicates a specific brand identity. This is shooting yourself in the foot in the long-run as you will become reliant on that specific artist for brand recognition.
Im also not a fan of the lack of any kind of heat indicator on the label – youre effectively just asking people to blind taste test it and hope they like it, which is asking a lot at $11 a bottle. Id suggest using some kind of graphic to tell people what theyre in for, and only dipping into the SHU labelling if youre willing to lie or be completely honest.
Just a small final nitpick; some people, myself included, can be sensitive to cannabis. If i see anything to do with implied toking on a product, it immediately brings up unconscious feelings of anxiety from past experiences and i wont buy it. Youre alienating what may be a surprising percentage of your target market with that design choice.
I really do like the label, but i figured since youre just promoting your sauce on here that i would give you an actual marketing-level analysis. Best of luck with the business.
texanchris
Artwork is badass! How does it taste?
spicybright
I like it a lot! It’s very comic-book style which will stand out against the other loud labels on the shelf.
4 Comments
I like it.
If I saw this on a shelf at a store, I would absolutely pick it up and check it out. It’s got a cool name too!
I got a laugh when i realized that you just used the promo picture for your reddit post lol.
I think the hot sauce market has effectively gotten to the same saturation level as craft beer in that the only thing that can make you successful is the strength of your brand, your ability to stand out on the shelf, and keeping your overhead as low as possible. That said, you kept your label artwork in the same artstyle and with the same colour scheme as your first sauce, which is good. The sauce itself looks like it has a nice colour and consistency and everything suggests a high quality product.
That said, while keeping with the same artist/art style, you lack anything that indicates a specific brand identity. This is shooting yourself in the foot in the long-run as you will become reliant on that specific artist for brand recognition.
Im also not a fan of the lack of any kind of heat indicator on the label – youre effectively just asking people to blind taste test it and hope they like it, which is asking a lot at $11 a bottle. Id suggest using some kind of graphic to tell people what theyre in for, and only dipping into the SHU labelling if youre willing to lie or be completely honest.
Just a small final nitpick; some people, myself included, can be sensitive to cannabis. If i see anything to do with implied toking on a product, it immediately brings up unconscious feelings of anxiety from past experiences and i wont buy it. Youre alienating what may be a surprising percentage of your target market with that design choice.
I really do like the label, but i figured since youre just promoting your sauce on here that i would give you an actual marketing-level analysis. Best of luck with the business.
Artwork is badass! How does it taste?
I like it a lot! It’s very comic-book style which will stand out against the other loud labels on the shelf.