Trader Joe’s is here to prove that not all butter is created equal with its new Cultured Salted Butter.

When it comes to butter, a little culture can go a long way. This refers to butter made from pasteurized cream that’s been exposed to live bacterial cultures. The tiny micro-organisms in the bacterial cultures kickstart a fermentation process, which then thickens the cream and gives the butter a tangier, more complex flavor. Trader Joe’s Cultured Salted Butter is made for the grocery store chain by a dairy producer in Brittany, France, who uses this distinct process. The result is an extra creamy and subtly tangy butter that is just as good slathered on a piece of toast as it is baked into pies, cookies, and more.

Image Credit: Trader Joe’s

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