NEW ORLEANS (WVUE) – The largest free music festival in New Orleans officially kicked off Thursday morning with a high-energy parade winding through the French Quarter, drawing thousands of people into the streets and pumping millions into the city’s economy.
“This is the greatest place on Earth,” said Jeannine Falcon of New Orleans, standing near the riverfront surrounded by music and the scent of fresh seafood. “I’ve done a lot of traveling, and I thought I was looking for someplace else. Then I came home and said, ‘This is it.‘”
The 42nd annual French Quarter Festival is back in full swing, featuring more than 300 bands across 22 stages and food from 70 local restaurants. The Preservation Hall Jazz Band, New Wave Brass Band, and dozens of others are lined up for four days of performances in the heart of the city.
“I love it. It means money,” said Johnny Darby of New Wave. “Anytime I see a festival, that’s more money for us to make.”
On a clear spring day with postcard weather, the city felt like one big celebration. Visitors from out of state, like Missy and Grace Taylor of Georgia, soaked it all in.
“It’s mother-daughter time,” said Grace. “We’re trying as many different kinds of food as possible.”
Festival organizers said the event is about more than just good times. French Quarter Festival President Emily Madero said they’re focused on growing sustainably and responsibly.
“There’s a lot of work that we’ve been doing to make sure we’re reducing our waste,” Madero said. “We’ve got composting and we have reduced our waste by 40%. Our goal is to get that to 60% next year.”
This year’s fest includes “The City of New Orleans” area, designed to help kids learn about science and technology, a new educational layer to a festival best known for its music and culture.
Safety is also top of mind. Following the New Year’s Day terror attack, city leaders implemented barriers at key entry points to protect crowds.
“To be safe at a certain level, you have to give up certain rights and freedoms,” said New Orleans City Councilman Freddie King.
Still, for many, the mood remains light and full of pride. With hotel occupancy projected around 90% for the weekend, the economic impact is just as important as the cultural celebration.
“It’s a fantastic revenue stream,” said Jack Leonardi of Jacques-Imo’s. “It showcases our food to a lot of people who might not be able to come to the restaurant.”
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