They out there paying $18 for a 4oz pour of KJ chard 😜

by radiowh0re

11 Comments

  1. -simply-complicated

    And $22 for an Old Forester julep. That’s like paying $15 for a single Krispy Kreme.

  2. SpeakersPushTheA1r

    I’d pay $18 to pour out a Kendall-Jackson Chardonnay on the ground for my horse homies.

  3. Shot-Software7903

    Easily one of the worst drink menus I’ve seen lately šŸ˜‚

  4. Opposite-Run-6432

    These prices are for the unwashed. Many seats include all the F&B (including KJ) you can consume. Derby not really a wine event— my wife, notwithstanding.

  5. Mtn_Drew3113

    These are all partnership/sponsor deals. Jackson Family is a major sponsor of the Kentucky Derby and their affiliate Stable, Stonestreet Stables has multiple horses in the derby this year. I know those prices are a bit outrageous, but if you’re attending the Derby, money is probably your last concern. I also know KJ gets a bad wrap on here, but it’s a gateway drug into other wines and producing a wine that consistent at that quality, on that scale is impressive. I know it wouldn’t be many of y’all’s first choice, but the chard out drinks many of the competitors in the price point. Many of us don’t fall into the ā€œaverage consumerā€ category, but there’s a reason it’s been the #1 selling American Chardonnay for almost 30 years. Food for thought.

  6. The Derby is not marketing towards folks who balk at these prices. Hell there’s a Thousand dollar Julep.

    Then folks on this sub will pay $200+ for a bottle of wine and say “yea sounds about right” lol

  7. Imaginary-Jacket-261

    Have none of yall be to any sporting event or concert in the last few years? I’m not defending it, but you’re acting like it’s crazy. It’s pretty standard.

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