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Viva Foods, a grocery store selling Mediterranean cuisine, is now open on Hamburg Turnpike in Wayne.It is among at least four Middle Eastern businesses to recently commence operations in the township.

WAYNE — A new grocery store that specializes in Mediterranean delicacies has opened in the township.

Viva Foods, in a former hair salon at 2252 Hamburg Turnpike, shares an address with an auto-repair shop and a massage parlor.

It sells all-natural honeys, assorted pastas, herbal teas, olive oils and pickled vegetables.

Many of its products are supplied by European brands that are hard to find at other neighborhood markets. They include Kadino frozen pastries from North Macedonia, Radenska mineral water from Slovenia and Schogetten bite-size chocolates from Germany.

It also stocks dairy items and refrigerator staples.

The grocery store posted on its Facebook page that it sells bacon, jumbo eggs and organic milk from Byrne Hollow Farm in Cortland, New York.

The market is part of an explosion of Middle Eastern establishments now open in Wayne.

Story continues below Facebook post.

In a little more than a year, the township welcomed a halal grocery store on Route 23 south and a restaurant serving traditional dishes from that region at Willowbrook Mall. Most recently, Dervish Turkish Restaurant opened its second location, connected to a hotel on Route 46 east.

Viva Foods also offers fresh loaves of bread delivered from Taskin Bakery & Café, a family-owned business on Hazel Street in Paterson.

The grocery store is open daily from 9 a.m. to 8 p.m. For the latest information about its merchandise on sale, visit its website at vivafoods.shop.

Philip DeVencentis is a reporter for NorthJersey.com. For access to the most important news in your community, subscribe or activate your digital account.

Email: devencentis@northjersey.com

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