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A beloved local deli in Hoboken is up for sale — but don’t worry, it’s not going anywhere. The Hoboken Girl team was made aware on Monday, June 9th that Luca Brasi’s Italian Deli, located at 100 Park Avenue in Hoboken, is currently looking for new owners. A representative for the family-owned business shared that the owners are retiring and plan to spend more time with their family in Greece. Luca Brasi’s is well-known across the Mile Square for its Italian eats, and has been around since 2005. Read on for more about the sale and what’s next for Luca Brasi’s Italian Deli in Hoboken, New Jersey.
The Sale + What’s Next
Brandon Meyers, CPA, who is representing the Kostopoulos family in the sale of Luca Brasi’s, shared with The Hoboken Girl on Monday, June 9th that the Italian deli is currently looking for new owners. He explained that the decision to sell was driven by the family’s desire to retire and spend more time with their children and grandchildren. The family has strong roots in Greece, and now plans to spend the majority of their time abroad.
Read More: GreekTown in Hoboken Announces Closure
While the sale marks the end of an era for the Kostopoulos family, Luca Brasi’s will still remain in Hoboken — just in new hands. As they look for new owners, the family is “committed to finding a buyer who shares their values of treating customers like family, prioritizing quality, and maintaining the warmth and authenticity that Luca Brasi’s has become known for. They’re not just selling a business — they’re passing on a legacy.” The staff intends on staying with the business after the sale.
The full listing for the property can be found here — the space is 950-square-feet and the asking price is $550,000. Those interested in the space can reach out to Brandon directly at meyers.capital.partners@gmail.com.
About Luca Brasi’s
Photo Credit: Luca Brasi’s
Luca Brasi’s Italian Deli has been family-owned and operated since 2005, and has become an Italian food staple within the Hoboken community during its 20-year tenure. Brandon shared that the deli was one of the first businesses that the Kostopoulos family owned after coming to America, and that they are very proud of what Luca Brasi’s has become over the years.
“It has become more than just a place to grab lunch — it’s become a part of Hoboken’s fabric,” he shared.
Upon walking into Luca Brasi’s customers are met with the classic Italian deli set-up that immediately makes you feel at home. Located at 100 Park Avenue on the corner of Park and 1st, the space is decorated with large photos adorning the walls, complete with plenty of framed scenes from The Godfather.
You can’t beat a classic Italian sandwich here, but the menu is full of other equally delicious options. Aside from hot and cold subs, the lineup includes breakfast items, hot + cold apps (think pasta salad, olives, roasted peppers, and foccacia), freshly-made mozzarella, salads, pasta platters, Italian dinners, soups, sides, desserts, coffee, and tea. A few of the signature sandwiches here include the Luca Brasi (Italian, tuna, + fresh mozz); the Tony Soprano (Capicola, soppressata, sharp provolone, + roasted peppers); and the Big Paulie (prosciutto, fresh mozz, + sun-dried tomatoes). View the full menu here.
See More: The Best Delis in Essex County, New Jersey
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With summer on the horizon, it usually means trips planned to the Jersey Shore + beyond for many Hoboken and Jersey City locals (psst follow @thejerseyshoregirl_ on Instagram). But what some locals — as well as resident who are new to the area — may not know is that you don’t need to travel far to enjoy time on the water this summer. In fact, you don’t need to travel, or pay, at all. Thanks to the beloved non-profit, the Hoboken Cove Community Boathouse, locals can enjoy free kayaking and paddle-boarding all summer long. Read on to learn about these free water activities available in Hoboken via the Hoboken Cove Community Boathouse — which opens Memorial Day Weekend 2025 on Monday, May 26th.
Free Boating at Hoboken Cove Community Boathouse
Locals can enjoy free paddleboarding and kayaking right here in Hoboken, thanks to the Hoboken Cove Community Boathouse. This local nonprofit organization is run by volunteers. The Boathouse’s mission is to provide free water sports programs and access to local waterways for all residents. The Boathouse works in conjunction with the City of Hoboken to provide opportunities for locals to explore the water.
More than 6,000 paddlers get out on the Hudson via kayaks and paddle boards thanks to the efforts of Hoboken Boathouse volunteers. The Boathouse first opened back in 2004, making this its 21st year in operation.
Read More: Fun Boating Adventures to Try Along the Hudson River
Since the Boathouse is a non-profit organization, access to the New Jersey waterway is completely free. If you choose to take the Boathouse up on one of the many water-friendly events and activities it provides throughout the summer, you don’t even have to pay to use the equipment. Donations are accepted and widely regarded as the kind thing to do for an organization that gives back to its community so much.
Due to popular demand, donations can also be used to secure a reservation for kayaking and paddle-boarding through the Boathouse. The limited reservations can be secured with a ten-dollar donation; however, reservations are not necessary. They are simply helpful on days when there is a long line at the Boathouse. The reservation slots are released four days before each paddle day. If no times are shown when you click on the booking page, that likely means all spots for the day have already been booked.
The Hoboken Boathouse also provides tours for paddlers, known as the Public River Trip. Participants follow a tour guide down the Hudson River, taking in the views of the NYC skyline. The River Trip is generally one to two hours long and is described as a bit of a workout. While no prior paddling experience is required, trip leaders run a short paddle test before leaving to make sure all paddlers are comfortable in their watercraft.
Public River Trips generally run on a lottery due to the program’s popularity, and a reservation is required. According to the website, kayak traffic is generally slower in the morning. Participants must be 18 years of age and up and know how to swim.
See More: Fun Ziplining Spots in New Jersey
Follow @thehobokengirl on Instagram + TikTok to stay in the know with all of the Hudson County news, sign up for our weekly newsletter here, and check out our events calendar.
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