Maison Ladurée, the luxury patisserie based in France, is poised to launch its first flagship store in Southeast Asia, specifically in the Philippines. The move marks an important milestone for the brand as it expands its international presence.
Flagship Store Location
The store, christened Ladurée Tropical, will be located at BGC High Street, in Manila. The concept behind its name and design has been meticulously crafted to cater to the Philippine market, a strategic approach to ensure that the brand resonates with local customers.
Ladurée made its first foray into the Philippines in 2015, when it opened a flagship store in 8 Rockwell, Makati. However, in 2019, the store had to close its doors as a result of the global pandemic.
The Vision For Ladurée Philippines
Karan Gopwani, CEO of Gastronova, the company helmimg Ladurée’s revival in the Philippines, said that the goal is to create a uniquely Filipino Ladurée experience. “Our vision is to make Ladurée feel as though it was born in the Philippines rather than imported into it,” he explained.
The new venue will house both the Ladurée Café, for casual coffee experiences, and the Salon de Thé, which features full-service dining. Gopwani stated that this dual offering was a calculated bold move that goes beyond anything previously attempted.
A Blend of French and Filipino Flavors
The menu, masterminded by executive chef Katrina Torres, will be a blend of French cuisine crafted specifically for Ladurée and signature items from its Paris menu. This delightful fusion combines the brand’s famed pastries with savory dishes tailored to local tastes, featuring ingredients from the Philippines.
Torres expressed enthusiasm about this culinary fusion, saying, “Our aim is to create a blend that beautifully complements both local tastes and the classic elegance of Ladurée.”
Questions & Answers
When is Maison Ladurée planning to launch its first flagship store in Southeast Asia?
Maison Ladurée is planning to launch its first flagship store in Southeast Asia this month.
What will the new Maison Ladurée store in the Philippines offer?
The new store will house both a Ladurée Café, for casual coffee experiences, and a Salon de Thé, which features full-service dining. The menu will feature a blend of French and Filipino dishes.
Who is responsible for the culinary offerings at the new Ladurée store?
The menu at the new Ladurée store has been masterminded by executive chef Katrina Torres. It will offer a culinary fusion that complements both local tastes and the classic elegance of Ladurée.