Commemoration day of the centenary of Doc Rioja (IV)
Held at the Marqués de Murrieta winery, the forum valued the centenary of Doca Rioja and its contribution to the Spain brand, with the participation of authorities and large companies
The Marqués de Murrieta winery hosted the forum of great Spanish brands with which the institutional day of Commemoration of the centenary of the denomination of qualified origin Rioja. Organized by Europa Press, the meeting brought together representatives of the business and institutional world, with the participation of the Minister of Agriculture, Fisheries and Food, Luis Planas, and the President of the Government of La Rioja, Gonzalo Capellán.
The forum of great Spanish brands made it clear that Rioja is much more than a denomination of origin: it is a sign of national identity, a strategic asset and a shared legacy that continues to mark the course of Spanish wine in the world.
Planas highlighted the role of Rioja as “reference brand of Spanish wine in the world” and valued the centenary as an opportunity to strengthen the international competitiveness of the agri -food sector. He also defended the need to diversify markets, bet on sustainability and ratify agreements such as Mercosur to open new opportunities to Spanish wine.
For his part, Gonzalo Capellán stressed that Rioja “is a shared success project”, thanks to the common effort between winemakers, wineries, administrations and three autonomous communities: La Rioja, Basque Country and Navarra. “This centenary also has to serve as an impulse to continue winning the future and proudly demonstrate that we have one of the best brands in Spain,” said Rioja President at the end of the act.
Rioja, symbol of excellence and international projection
The president of the Regulatory Council, Fernando Ezquerro, recalled that Rioja’s history began in 1925 “with a pioneer vision” of those who understood the need to protect the identity of their wines. “Today Rioja is an example of how to build a solid brand from tradition and quality, while looking at the future,” he said before a hundred guests.
Simón Pedro Barceló, president of Barceló Hotel Group, Roberto Monteagudo, Director of the North Zone of FCC Construction, Antonio de Nó, Director of Institutional Relations and Communication of Air Nostrum, Vicente Cebrián-Sagarriga, president of Marqués de Riscal and José Luis Lapuente, General Director of the Regulatory Council of Doc Rioja exchanged points of view at a round table moderate by Candelas Martín de Europe Press.
Together, as an example of companies that contribute to the strengthening of our economy and to the projection of Spanish leadership in various sectors, they broke out successful keys and strategies, values that are associated with Spanish brands outside their borders and how to compete in a global world, emphasizing the specific strengths of each.The debate highlighted the importance of generational relief, sustainability, digitalization and brand identity as key factors to compete in an increasingly demanding global market.