July 2, 2025 (Monterey County, CA) — Scheid Family Wines is pleased to announce Regal Wine Co. as its new distribution partner in California.
“Partnering with Regal Wine Co. marks an exciting new chapter for us in California,” said Heidi Scheid, Executive Vice President at Scheid Family Wines. “As family-owned businesses, we share a commitment to sustainability, quality, and strong core values, making this partnership a natural fit. Regal’s reputation for best-in-class execution and a passion for wine education has made them a standout in the market, and we’re confident this collaboration will strengthen our presence in one of the most important markets in the country.”
Matt Conneely, SVP and General Manager of Regal Wine Company, commented: “Scheid Family Wines is a leader in sustainable winemaking and a respected voice in California wine. Their estate focus, investment in innovation, and commitment to quality align closely with Regal’s values, and we’re proud to bring their portfolio to market.”
The transition of all California wine distribution to Regal will commence immediately, with full transition expected to be complete by August 1. Scheid and Regal will work closely to ensure a smooth transition and minimize disruption to all of its valued customers. This partnership also strengthens Regal’s footprint in California, where the team has long championed family-owned, sustainability-driven producers across the state.
About Scheid Family Wines
Scheid Family Wines, a family-owned and operated wine company for over 50 years, is ranked among the top 25 largest wine producers in the United States. Based in Monterey County, California, Scheid is vertically integrated to bring high quality estate-grown wines to the marketplace from its sustainably and organically certified vineyards, and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is 100% powered by renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to the local community. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (organically certified), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to over 30 countries and is one of the largest producers of premium exclusive brands.
Please visit www.scheidfamilywines.com for more information.
About Regal Wine Company
Founded in 1993 by Jess Jackson and Barbara Banke of Jackson Family Wines, Regal Wine Company is a leading California-based distributor known for its commitment to premium, family-owned, and artisanal wine and spirits brands. Based in Sonoma County, Regal serves the entire state with a team of over 200 professionals and a portfolio rooted in quality, storytelling, and service. To learn more, please visit: www.regalwineco.com