Dr. Will’s, the UK natural condiments brand, has launched Olive Oil Mayo 175g, a smooth and creamy newcomer to join the successful Avocado Oil Mayo 175g to further champion the brand’s commitment to cleaner, tastier alternatives. Both products will debut in 130 Sainsbury’s stores nationwide on 27th July, marking Dr. Will’s first-ever rollout into Sainsbury’s.
Following the success of Dr. Will’s Avocado Oil Mayo – lauded for its silky texture and healthy fats, and available in 1,200 Tesco stores nationwide, Ocado, and the Dr. Will’s website – the new Olive Oil Mayo is a delicious extension that uses a blend of olive & extra virgin olive oils for a smooth, rich finish with Mediterranean flair. Free from artificial preservatives, unnecessary gums and additives, and completely sugar free, it’s the perfect choice for foodies looking to upgrade their everyday mayo.
“We’re thrilled to expand our mayo range and launch Dr. Will’s into Sainsbury’s,” said Liam White, co-founder and CEO of Dr. Will’s. “Launching Olive Oil Mayo allows us to meet the growing demand for great-tasting, natural, and better-for-you condiments. Entering a brand-new leading retailer is a huge milestone for us.”
In addition to its Sainsbury’s launch, Dr. Will’s Olive Oil Mayo 175g will be available via Ocado in August and also direct-to-consumer on dr-wills.com, giving loyal fans even more ways to get their hands on the brand’s newest innovation.
With health-conscious consumers driving demand for great tasting, clean label products, Dr. Will’s continues to stand out as a leader in the better-for-you condiments category.