Webinar – August 14, 2025 | 11:00 AM – 12:00 PM PT
$15 – Free for AWAA Members and WMC Members; Registration LINK
July 25, 2025 (Napa, CA) — The Asian American Wine Association (AWAA) is proud to present a dynamic and insight-packed webinar, “Connecting with Asian American Wine Consumers,” on Thursday, August 14, 2025, from 11:00 a.m. to 12:00 p.m. PT. This session will explore the fastest-growing and one of the most influential consumer segments in the U.S. beverage market.
Asian Americans represent a powerful demographic with increasing buying power and a growing interest in premium beverages, including wine. This webinar will uncover how wine marketers can better understand, reach, and resonate with this diverse community.
Key topics to be covered include:
Demographics and economic impact of Asian American consumers
Attitudes toward wine versus other beverage choices by occasion and social context
The wine purchase journey
Making wine more exciting to Asian Americans —preferred descriptors and messaging
The role of cultural influencers and where these consumers turn for advice
Tips to pair with Asian cuisine
The impact of non-alcoholic alternatives and cannabis on wine consumption
Health perceptions of wine and reactions to recent media coverage
How wine marketers can connect more effectively, and what Asian-American consumers want to see more of
Featured Speakers:
This is a must-attend event for wine marketers, brand managers, distributors, and anyone interested in expanding their understanding of the multicultural wine consumer landscape.
Register at this LINK.
For more information, visit: https://awaawine.org/