LONDON, July 29, 2025–(BUSINESS WIRE)–Wikifarmer, the Athens and Seville-based online agricultural marketplace, is launching UK operations to connect British businesses directly with Mediterranean olive oil producers. With Spanish olive oil prices down 53% year-over-year to €3.55/kg¹, this expansion targets Britain’s £320 million olive oil market², projected to reach $1.55 billion by 2030⁶.
Direct Access. Lower Costs. Greater Transparency.
Wikifarmer’s platform connects businesses directly with verified Mediterranean producers, eliminating intermediaries to provide transparent pricing, reliable logistics, and flexible credit terms with no subscription fees. The free-to-use model has connected over 7,000 buyers with 15,000 suppliers, facilitating millions in direct trade transactions.
“The UK represents a massive opportunity to revolutionize how British businesses source Mediterranean olive oil,” says Wikifarmer Co-Founder and CEO, Ilias Sousis. “We offer buyers direct access to quality European producers with the reliability and support they demand.”
Meeting UK Market Needs
British businesses faced olive oil import price increases of 44% in 2024 while dealing with supply chain uncertainties. “Our platform offers free access to quality European producers, with no hidden charges,” says Sam Frearson, UK Sales Manager.
The UK’s £128 billion food and agriculture sector¹¹ relies on traditional supply chains with multiple intermediaries, driving up costs and reducing transparency. Spain supplies 62% of UK olive oil imports, Italy 26%⁴, but most trade passes through costly middlemen.
UK olive oil import values rose 31.7% to £333.2 million in 2023⁸, with olive oil comprising 87.1% of Britain’s olive market⁷. Recent recovery in global production and a 13.9% drop in EU prices signal market stabilization¹⁰, making now ideal for direct sourcing.
Expansion Plans
The UK team will focus on onboarding buyers in wholesale, hospitality, retail, and food processing. This expansion advances Wikifarmer’s vision to create a digital marketplace connecting farmers directly with buyers, eliminating intermediaries for fair, transparent trade. The company plans further European expansion throughout 2025.
About Wikifarmer
Wikifarmer (www.wikifarmer.com) combines the world’s largest agricultural knowledge library with an online B2B marketplace. With over 20,000 direct transactions, Wikifarmer helps businesses reduce costs and supports farmers’ profitability.
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