Statewide campaign urges support for independent wineries amid shifting consumer trends and economic headwinds.
July 30, 2025 (Sacramento, CA) — This August, Family Winemakers of California proudly launches Family Winemakers Month, a statewide campaign honoring the hardworking, passionate, and resilient family-owned wineries that are the heart and soul of California wine. The 2025 initiative also marks the organization’s 35th anniversary of advocacy, supporting small and mid-sized producers through decades of policy change, economic challenges, and industry evolution.
“This month—and every month—we raise a glass to the families behind the wine,” says Pete Downs, President of Family Winemakers of California. “These producers are more than winemakers—they’re multigenerational farmers, community leaders, and innovators whose contributions keep California wine country alive and thriving.”
Family Winemakers Month recognizes the vital role independent wineries play in California’s economy, agriculture, and culture. When you choose a local, family-crafted bottle, you’re not just enjoying world-class wine—you’re investing in California’s future:
422,000 Californians are employed by the wine industry—many by family-owned businesses rooted in their communities.
These wineries generate $73 billion in annual economic activity across the state.
They contribute $25.9 billion in wages to hardworking Californians each year.
Family winemakers are stewards of the land and storytellers whose craft preserves tradition while embracing sustainability. Your support helps keep local agriculture strong, rural communities vibrant, and California’s cultural heritage intact.
Throughout August, wine lovers, restaurants, and retailers are encouraged to:
Visit family-owned tasting rooms across California
Purchase wines from independent producers for summer gatherings, gifts, and celebrations
Share their support online using hashtags: #Familywinemakers and #FamilywinemakersMonth
About Family Winemakers of California
Founded in 1990, Family Winemakers of California is a statewide organization representing the interests of family-owned and independent wineries. With a mission rooted in advocacy, access, and education, FWC continues to champion the needs of independent producers who form the backbone of California’s wine economy.
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