Roblox raised its full-year bookings forecast and crossed 100 million daily active users for the first time, driven by the explosive popularity of a new farm simulation game, Grow a Garden (your kids probably have told you about it). Shares jumped more than 16% following the announcement on Friday.
The company now expects 2025 bookings between $5.87 billion and $5.97 billion, up from its earlier estimate of $5.29 billion to $5.36 billion. Its third-quarter outlook also beat analyst expectations, according to data from LSEG.
Grow a Garden, launched in March, allows players to expand their virtual land by planting and trading crops. The game played a key role in driving user growth and set a new world record for concurrent players last month. Players strive to make the most money possible to flex on their friends.
CFO Naveen Chopra told Reuters that the title’s success reflects improvements in the platform’s discovery tools. “We build a compelling platform that then attracts creators; those creators will create games that will attract users,” said Chopra, who joined Roblox in July.
Daily active users rose 41% to 111.8 million in Q2, with total hours played jumping 58% to 27.4 billion.
Roblox has benefited from strong interest in free-to-play games and broad device availability, including recent expansion to PlayStation. The company has also pushed into areas like virtual commerce, advertising and social features to grow its revenue base.
Roblox said 18 developers earned more than $10 million in the past year through its creator rewards program. Shares of the company have more than doubled in 2025, bringing it close to a $100 billion market cap.
Grow a Garden last week collaborated with NFL Super Bowl champion Travis Kelce in a live event, which resulted in a yet another surge of players on an early Saturday morning.
Dining and Cooking