New Zealand winery Invivo has announced a strategic investment from Indevin, New Zealand’s largest wine producer, designed to boost its global expansion.
The partnership is designed to accelerate Invivo’s growth, powered by its flagship brands – Graham Norton ‘GN’ Wines, Invivo X, SJP, and Invivo Wines – while capitalising on the increasing global demand for premium New Zealand wine.
“We’ve built Invivo from the ground up based on collaboration, creativity, and community,” said Rob Cameron, Invivo cofounder and winemaker.
“I’m looking forward to working with Indevin’s viticulture and winemaking teams to select the right vineyards for our ranges.
“Their extensive holdings give us the flexibility to explore new styles and sub-regionalities, while we maintain full control over winemaking.”
Indevin’s equity investment – together with a long-term supply chain agreement, will enable Invivo to expand distribution, scale production, and bolster marketing support for its brands in key export markets.
Invivo remains independently owned and operated, with Indevin joining the Invivo Board. Indevin’s investment strengthens the Invivo Group’s diverse shareholder base, which includes cofounders Tim Lightbourne and Rob Cameron, long-term collaborators Graham Norton and Sarah Jessica Parker, over 800 Kiwi investors from Invivo’s crowdfunding campaigns, and Invivo employees.
Graham Norton Sauvignon Blanc was the fastest-growing major brand in the category in 2024 in the UK, with sales up 396% year on year.
“We’ve long admired Invivo’s creative approach to winemaking and the powerful, authentic brands they’ve built,” said Simon Limmer, Indevin Group CEO.
“Their commitment to quality and innovation aligns perfectly with our values, and this investment complements our market-led strategy whilst reinforcing our vision to lead the global market for premium New Zealand wines.”
Dining and Cooking