사진 확대 an Italian Pangyo branch. Modern Green Food
Italian Grocery is continuing its growth by surviving alone through fierce competition among food giants. Grocery Restaurant, a “grocery restaurant” that combines grocery stores and restaurants, is a restaurant sector where leading food companies such as Shinsegae Food, Lotte Department Store, SPC, and CJ Cheil Jedang entered in 2015, but 10 years later, only Italy, run by Hyundai Green Food, survived and all withdrew.
According to Hyundai Green Food on the 12th, Italy, which marks its 10th anniversary this month, has seen its sales grow more than five times in 10 years. Italy operates in the Pangyo branch of Hyundai Department Store, the Jungdong branch, and The Hyundai Seoul branch. The average monthly sales were a little over 100 million won 10 years ago and have exceeded 600 million won this year. A company official said, “We expect more than double-digit sales growth this year.”
Italy is a Grocerland brand founded in Turin, Italy in 2007. In Korea, Hyundai Green Food is in charge of operation. Restaurant space that provides premium Italian food, Grocery space that sells Italian food, wine, and cooking utensils, and cafe space are harmonized. The industry analyzes Italy’s secret to longevity as △selective localization △large store strategy △social network service (SNS) word of mouth △Italian food ingredients expertise combined.
[Reporter Kim Si Gyun]
Dining and Cooking