Signora Bettola opens in the borough of Santa Lucia, between the sea and the iconic Piazza del Plebiscito, in the district of the city’s grand hotels on via Santa Lucia. This is the fourth location in Naples, the fifth in Campania for the Neapolitan group, founded in 2017, which has made the most genuine Neapolitan gastronomic tradition the flag of its success.
The new opening, on via Raffaele De Cesare n.23, with about 150 seats between indoors and outdoors, confirms the brand’s expansion and restyling project started at the beginning of 2024 with the aim of making Signora Bettola a point of reference for “authentic Neapolitan cuisine” both for Neapolitans and for national and international tourists.
“To be increasingly international and increasingly Neapolitan,” explain the brothers and founders of the brand Carmine and Mena Di Lorenzo and the manager Diego Borrelli. “In a few years, our brand has doubled its signs, today Signora Bettola is a real restaurant chain with five outlets. We have never stopped investing in product, marketing strategies, and technologies. The gastronomic offer has a clear identity and high-quality standards, it is a successful example of Neapolitan tradition and contemporary creativity”.
Signora Bettola opens in Santa Lucia: the new brand communication
The new brand communication, signed by the Neapolitan agency Bread and Network, focuses on experience, public involvement, speaking to both a Neapolitan and international audience at the same time. The payoff is immediate, musical, memorable: it’s so bbuono is the synthesis of the project, it is enjoyment, satisfaction, emotion. It is the voice of today’s Naples, which is experiencing an extraordinary tourist season.
It epitomizes a true, genuine, and tasty gastronomic offer, capable of delighting Neapolitans and tourists with the great classics of Neapolitan tradition, such as Eggplant Parmigiana and strongly identity dishes like meatballs in ragù, Scarpariello, Ziti alla Genovese, pasta and potatoes with provola, and the highly requested Nerano.
A special mention goes to the seafood dishes to which Signora Bettola dedicates particular care in selection and preparation: from the true Luciana octopus to seafood bruschetta, with toasted bread flavored with escarole cream, yellow and red datterino tomatoes, and octopus, to seafood main courses like Neapolitan Paccheri with the catch of the day and the iconic Scialatielli with seafood, where fresh pasta meets the unique flavor of Mediterranean mollusks.
Like all the brand’s locations, the design of Signora Bettola in Santa Lucia is inspired by the stately homes of 20th-century Naples: glass windows, wooden furnishings, lamps, and other retro details to create the atmosphere of the past.
Dining and Cooking