Published on
August 19, 2025
The grand opening of Un Deux Trois Café heralds an exciting addition to Rogers’—and Northwest Arkansas’—culinary scene by bringing an authentic French café to the heart of the region. Nestled at 5465 W. Northgate Road in The Plaza at Pinnacle Hills, Un Deux Trois Café welcomed its first guests on August 13, 2025. In recognition of its arrival, the café will partner with the Rogers & Lowell Chamber of Commerce to host an official ribbon-cutting on Wednesday, September 10, 2025, at 11:00 AM; the ceremony will underscore the café’s distinctive role in enhancing the region’s expanding tourism and hospitality landscape.
Drawing on time-honored French café traditions, the venue has already captivated residents and travelers alike with its buttery pastries, carefully brewed artisanal coffees, and a menu of French-inspired beverages—all served in a space designed to feel like a second home. By merging the warmth of Ozark hospitality with the elegance of Paris, Un Deux Trois Café is poised to contribute to the rising food tourism narrative sweeping the United States and, more specifically, the growing Northwest Arkansas region.
A Taste of France in the Heart of Rogers
Un Deux Trois Café brings the spirit of French café culture to Rogers, offering a highly immersive experience for tourists and locals alike. The café caters to a wide array of visitors, from business travelers to vacationers, with a concept designed to serve the community throughout the day—from morning espresso and croissants to afternoon cocktails and savory bites. With its hand-baked pastries and scratch-made menu featuring French-inspired flavors, the café provides a delightful journey into French cuisine for food lovers and tourists seeking an authentic experience in Northwest Arkansas.
Tourism in the U.S. has been increasingly focused on experiential travel, and Un Deux Trois Café provides an ideal space for this trend. Visitors can enjoy the luxury of freshly baked French pastries, sip on artisanal coffee, and unwind with sustainable French cocktails, all while experiencing a café environment that emphasizes community connection. The café not only enhances Rogers’ culinary tourism offerings but also provides a new destination for food tourism in a region that is becoming increasingly popular among travelers seeking authentic experiences.
A Café Designed for Community and Connection
What sets Un Deux Trois Café apart from typical dining establishments is its dedication to creating a space for community connection. The café features spacious indoor seating, an outdoor patio, and unique amenities designed for guests to linger, whether for remote work, business meetings, or casual social gatherings. The café has become a gathering place where locals can enjoy their meals, while tourists can experience French culture in a relaxed setting.
The climate-controlled pergola patio, with misters, fans, and heaters, offers year-round comfort, catering to the tourism market and providing a space that appeals to visitors at all times of the year. Additionally, Un Deux Trois Café’s commitment to creating a dog-friendly environment ensures it caters to travelers with pets, reflecting the growing interest in pet-friendly travel. This attention to detail is part of the café’s broader effort to embrace inclusivity and attract a wide variety of tourists to the area.
The café also includes dedicated bike racks and a self-service bicycle repair station, making it an ideal stop for cycling tourists in the region. This focus on cycling amenities supports active tourism, where visitors can explore Rogers on two wheels and then relax at the café. This thoughtful integration of amenities reflects the growing trend of sustainable tourism where travelers seek places that cater to eco-conscious and active lifestyles.
Café Offering: A Journey Through French Cuisine and Beverages
Un Deux Trois Café serves as a hub for food tourists, offering a variety of French-inspired dishes and beverages to satisfy diverse tastes. Guests can indulge in freshly prepared French pastries like croissants, pain au chocolat, and quiches, made using time-honored techniques. The menu includes a curated selection of French-inspired cocktails, such as Aperol Spritz, Belle de Nuit, and Espresso Martini, which are perfect for both daytime visitors and those stopping by for a relaxing evening drink.
The café’s drink offerings go beyond the typical café experience. In addition to its sustainably sourced coffee and award-winning teas, Un Deux Trois Café serves a selection of wellness elixirs, designed to promote relaxation and rejuvenation, making it the perfect spot for wellness-conscious travelers. These beverages align with the growing trend of wellness tourism, which emphasizes healthy living and sustainable practices while traveling.
By offering locally sourced and sustainable ingredients, the café not only supports local businesses but also aligns with the growing interest in ethical tourism. This reflects a shift in the tourism industry toward more responsible consumption, where tourists are increasingly looking for destinations and businesses that prioritize sustainability and local support.
Rogers’ Growing Culinary Tourism Scene
The opening of Un Deux Trois Café adds an exciting layer to the already expanding culinary tourism sector in Northwest Arkansas. As visitors increasingly seek new dining experiences and a taste of authentic international flavors, Rogers’ growing food scene has become a major attraction for travelers. The arrival of Un Deux Trois Café complements other high-end destinations in the area, including Ruth’s Chris Steak House and the upcoming Hotel Vin, Autograph Collection.
With the introduction of Un Deux Trois Café, the area’s tourism infrastructure is improving, as visitors to The Plaza at Pinnacle Hills now have access to sophisticated dining options in a vibrant, welcoming community setting. This addition is expected to help bolster Rogers’ position as a premier destination for culinary tourism in the region, attracting both local and out-of-state visitors looking for a diverse range of dining and cultural experiences.
A Key Destination for Food and Travel Enthusiasts
Un Deux Trois Café gracefully fuses French elegance, regional warmth, and a vibrant sense of community, creating a distinctive marker on Rogers’s expanding culinary tourism map. Guests may drop in for a swift café crème, linger over an expertly crafted apéritif, or savour a leisurely moment enveloped in genuine French ambiance. Each visit leaves an indelible impression. Aligned with Northwest Arkansas’s steadily rising tourism momentum, the café quietly yet decisively advances the evolution of the area’s culinary tourism profile, delivering polished, authentic encounters that resonate equally with neighbours and passing explorers alike.
Dining and Cooking