Michael CooperBy Michael Cooper

Wine writer·New Zealand Listener·

21 Aug, 2025 06:00 PM3 mins to read

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Many top producers offer good-quality, good-value wines under a different label. Photo / Getty Images

Looking for an affordable way to taste wines from a top producer? Around the world, many wineries release a “second label”, based on grapes harvested from young or more heavily cropped vines, or matured in old rather than expensive new oak barrels.

The good news is that second label wines
can offer great value and be more enjoyable in their youth than an estate’s premier bottling, designed for cellaring. Main Divide wines are made by Waipara-based Pegasus Bay; Rabbit Ranch wines flow from Gibbston-based Chard Farm.

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