Shutterstock, TikTok
This TikToker got pretty popular telling people how to make smoothies at home that are just as good as the ones you can get from the Erewhon in California.
Unfortunately, Erewhon’s lawyers made her take down all her videos, so she did and then made this video explaining what happened.
Her fans are undoubtedly disappointed. Her video begins with her yelling and then saying, “Well, it finally happened. Let’s make a completely random smoothie recipe while I talk about it. A few of you have noticed that all of my videos have been taken down. I received a cease and desist around a month ago from Erewhon.”
TikTok/dont.chase.your.d
That would be pretty disappointing.
She goes on to explain, “And despite our best efforts to come to a mutual agreement and understanding, I was met with ‘we don’t care, take everything down’.”
Wow, that company doesn’t want her putting videos up about them. I would have thought they would love the free advertising.
TikTok/dont.chase.your.d
The video continues with her saying, “They are claiming defamation. They are claiming expose trade secrets. But the reality of the situation is they have “FU” money and I do not. So yeah, I’m obviously really sad about it.”
Some companies just hate any type of competition or anything that they can’t control. It is unfortunate.
TikTok/dont.chase.your.d
She wraps up the video by saying, “Stay tuned if you care. If you don’t, it was nice knowing you. That is why you have not been seeing recipe videos on this channel and why you will not hear me mention Erewhon’s name ever again.”
That is really unfortunate. I hate it when companies stop regular people like this.
I wasn’t a follower of this TikToker, but it seems like a lot of people really loved her.
Check out the full video here to see what you think.
@dont.chase.your.d
Replying to @Eloy RIP to me honestly Erewhon made me take my videos down. #erewhon #erewhonsmoothie #smoothierecipe #losangeles #tea #drama #ceaseanddesist
♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design
The people in the comments seem to be very supportive of her. Check it out.
This person says that Erewhon must feel threatened by her.
I think this is a good idea.
Oh, she was an ex-employee.
If anything, they should be paying her for the publicity. I’m betting that Erewhon will lose money over this.
If you liked that story, check out this video about a mom who reveals the inappropriate healthcare questionnaire her 13-year-old daughter got at school.
Categories: STORIES
Tags: · erewhon, food, lawsuit, money, recipes, smoothies, stock, tiktok, top, video, viral
Dining and Cooking