Paulig PRO, the company behind the Santa Maria brand has announced the launch of its new range of bold Eastern Mediterranean sauces, seasonings and pastes. Its latest world flavour concept presents a compelling commercial opportunity with new research revealing 86% of UK consumers want to eat more of this cuisine when dining out1.
Referred to as the ‘Levant’, the Eastern Mediterranean region spans Greece, Turkey, Lebanon, Israel, Syria and Jordan – and extends into North Africa. It’s known for its vibrant and rich food culture, dating all the way back to Ancient civilisation, and celebrates a combination of bold spices, fresh herbs and natural plant-based ingredients. The rise in popularity of Eastern Mediterranean cuisine has been heavily influenced by UK consumers who want to try new flavours when dining out (80%); who are becoming increasingly health conscious (44%); and who are willing to pay more for high-quality ingredients (76%)2.
Paulig PRO’s new, easy-to-use and versatile Santa Maria range comprises six high-quality products – all suitable for vegans and lactose free:
· Shawarma Seasoning: A rich blend combining the warmth of paprika, earthy cumin and refreshing lemon zest with hints of coriander, cinnamon and chili.
· Zaatar Seasoning: Earthy and herbal notes paired with nuttiness from sesame and a tangy citrus hint from sumac.
· Tahini Sauce: Nutty, earthy, and rich sesame notes with a slight bitterness from fresh lemon.
· Harissa Sauce: Spicy and smoky flavours with distinctive chili heat, a hint of sweetness, and fresh citrus notes.
· Preserved Lemon Paste: An innovative and highly-convenient paste, with a pungent aroma from the peel and more acidic notes from the pulp and juice.
· Chermoula Pesto: Rich in coriander and parsley, with a tangy kick from vinegar and a slight spiciness from chili and garlic.
To explore the full range of sauces, seasonings and pastes – and get inspiration on how to use these bold flavours across a variety of dishes – download Paulig PRO’s new ‘Keys to Eastern Mediterranean Taste’ brochure: Keys to Eastern Mediterranean Taste | Paulig PRO.
The range has been developed and customised for OOH operators, including QSR, casual dining, on-the-go outlets, pubs & bars and contract caterers. The versatile products enable operators to easily create authentic Eastern Mediterranean dishes such as falafel with creamy hummus and harissa spiced shakshuka, while infusing the vibrant tastes and flavours of the region into a variety of mainstream dishes including wraps, loaded fries, bowls, nachos, salads, burgers, and more.
Barnaby MacAdam, development chef at Santa Maria Foodservice (Paulig PRO), said:
Dining and Cooking