Waitrose launches 665 products this Christmas, including 267 new products – almost 50% increase in innovation from last year
First to market innovation, including No.1 Golden Mince Pies with Limoncello and No.1 Stuffed Scottish Salmon with Prawns & Salsa Verde Drizzle, developed in line with the latest food and drink trends
Our Christmas range is now available to view in our Christmas Media Edit
Calling all food lovers! We’ve unveiled our 2025 Christmas range, featuring 267 new, trend-driven products across our in-store, entertaining, and hamper selections. With searches on Waitrose.com for ‘Christmas’ soaring 536% in the last month – it’s clear our customers are already thinking about their festive menus.
Samantha Angell, Head of Innovation at Waitrose, said: “Christmas has officially arrived! This year, we’ve curated the perfect collection to help every food lover craft truly special Christmas moments. Featuring everything from showstopping centerpieces and nostalgic party bites, to the ultimate gifting range, decadent sweet treats, and trend-driven festive tipples, we hope our customers love the range just as much as we do!”
Seasonal showstoppers
Your search for the perfect centrepiece is over. We’ve prepared a magnificent collection of high-welfare British meat dishes to make your meal truly spectacular. Indulge in a showstopping, hand-crafted, succulent No.1 Free Range Turkey Bauble with festive stuffing; savour the rich flavours of our No.1 Slow Cooked British Beef Shin with Bone Marrow; or enjoy the delightful sweetness of a fragrantly spiced, sweet-cured British Gammon with Black Cherry Glaze.
Paul Gamble, Senior Brand Development Chef comments, “Discover our delicious No.1 Turkey Bauble, a handcrafted delight that reimagines a classic festive favourite. Encased in the iconic bauble shape, this centrepiece features tender, free-range turkey breast wrapped in our No.1 Dry-cured Beechwood Smoked Bacon. The true surprise lies within – a hidden, jewelled stuffing centre, accompanied with a vibrant cranberry and orange glaze, the perfect finishing touch to drizzle over! It pairs perfectly with the bright and fresh Zacharias Assyrtiko wine.”
Catch of the day
Our fish centrepiece offerings this year are quite the catch, featuring a market-first, No.1 Stuffed Scottish Salmon with Prawns & Salsa Verde Drizzle – a playful take on classic Italian porchetta, crafted with succulent salmon – and a crisp, all butter Salmon Roulade Wellington.
Beth Jacobs, Fish & Seafood Product Developer said, “Experience festive innovation with our No.1 Stuffed Scottish Salmon with a market first cod and king prawn stuffing, served with a fresh salsa verde drizzle. Reimagining traditional and beloved centrepieces, this creation mirrors our popular porchetta with rolled fresh Scottish salmon and irresistibly crispy skin, delivering the satisfying crunch of crackling. Inside, a vibrant filling of cod, prawn, chilli and fennel stuffing, enhanced by our punchy salsa verde drizzle. Delicious with a bottle of our Waitrose Blueprint Romanian Pinot Noir.”
Meat free and moreish
Presenting the ultimate vegan centrepieces for your table. Our No.1 Mushroom, Malbec & Port Wellington, offering a rich and savoury blend of chestnut, portobello, and pulled shiitake mushrooms in a malbec and port sauce; and our Cauliflower Cheese Galette Crown are perfect for sharing and pair deliciously well with the Pícos y Rios Malbec from Chile.
Emily Quinn, Chilled Vegetarian & Vegan Buyer comments, “Nothing says Christmas like cauliflower cheese, and we’re thrilled to introduce our festive showstopper: the No.1 Cauliflower Cheese Galette Crown. This rustic, hand-crimped centrepiece is crafted by a Cornish bakery with over 125 years of proudly making quality food. Made with Barber’s Mature and Vintage Cheddars, it’s delicious served on Christmas Day with all the trimmings, or with a crisp green salad for easy entertaining.”
Star-studded side dishes
We’ve got everything you need to complete your festive feast, from free-range No.1 Stuffing Balls with Bacon, Smoked Chestnuts & Sage to our No.1 Wagyu Beef Dripping Yorkshire Puddings – perfect for effortless entertaining.
The sweetest finale
This Christmas, delight your sweet tooth with our showstopping dessert line up. We’ve crafted a collection that includes our showstopper No.1 Nutcracker dessert; trend-driven Pistachio Meringata; a bright and zesty Sicilian Lemon & Mascarpone Delice, and our delightful Triple Chocolate Snowflakes.
Sophie Maltby, Dessert Product Developer comments, ”This Christmas, rediscover the magic with our new No.1 Nutcracker dessert – a showstopping, festive centrepiece – hand decorated with amber lustre dust for an antique finish. With searches for ‘Nutcracker’ increasing year on year, this dessert is more than just a treat, it’s a nostalgic journey, crafted to evoke the warmth of cherished childhood Christmases and the joy of treasured family traditions.”
Delicious Dishpatch feasts
For those who want to leave the cooking to the pros this Christmas try our expert chef designed set menus, brought to you by meal delivery experts Dishpatch. This Christmas there are 9 exclusive dishes available on Waitrose Entertaining including Angela Hartnett’s Italian Stuffed Duck, Rick Stein’s Lobster & Prawn Pithivier and Michel Roux’s Beef Fillet Wellington. Discover more at Waitrose.com/entertaining.
Nostalgic party favourites
Ready to host the ultimate food lovers feast? Our delicious range of party food makes hosting simple. On offer for 3 for 2, all our party food cooks at the same temperature in the oven, so you can effortlessly mix and match your favourites and spend less time in the kitchen and more time enjoying the party.
Emilie Wolfman, Trend Innovation Manager said, “We’re seeing customers embrace nostalgic food options, such as vol au vents, more than ever as part of a resurgence of retro and comfort foods. Many are turning to these foods as they’re associated with nostalgic memories and childhood joy, from reigniting iconic moments from the 70s and 80s with vol au vent recipes, or tucking into classic and trusty comfort foods such as toasties this festive season.”
Deli delights
Elevate your festive spread with an irresistible array of deli delights. Imagine indulging in our British No. 1 Wagyu Bresaola or our luxurious No. 1 Partridge in a Pear Pâté, featuring roasted pear pieces and oak-smoked chestnuts. And for a fun festive twist, don’t miss our delicious Pigs in Blanket Scotch Eggs and Pigs in Blanket Quiche!
The ultimate cheeseboard
This Christmas, we are bringing you the ultimate cheeseboard selection – from uniquely spiced Cheddar with Candied Jalapeños; to a Gouda and Cider Bake and delicious No.1 Vintage Cheddar Bake with Turkey and Sage. Our curated range offers a delightful exploration of flavours for all food lovers.
Fabulous festive breads
Our instore Christmas bakery collection offers something for every occasion: a delightful breakfast, a tempting mid-morning snack, or an exquisite alternative to cheese crackers. Our Cinnamon & Date Snowflake Tear & Share Bread and Christmas Bloomer are thoughtfully designed to bring pure joy this season.
Elizabeth Greenman, Instore Bakery Product Developer comments “We know during the busy Christmas period, our customers appreciate the convenience and experience of picking up fresh, quality bakery items from our instore bakery. This year, we are delighted to be elevating our instore bakery offering, designed to bring joy to every food lover. Discover the innovative shapes and irresistible tastes of our Cinnamon & Date Snowflake Tear & Share bread, perfect for sharing at a teatime get-together, and our flavour-packed Christmas Bloomer with sage, onion, and crunchy pumpkin seeds.”
Hot new pies
Fancy a festive pie for your Christmas or Boxing Day feast? Look no further! Indulge in our new No.1 Festive Turkey Pie, or our more decadent No.1 Turkey, Chicken & Duck Pie in a creamy Champagne & white wine sauce. For a truly luxurious option, our No.1 Wagyu Beef Pie is filled with slow-cooked wagyu beef in a rich wagyu bone marrow and ruby port sauce.
Spectacular sandwiches
‘Tis the season for festive feasting, and this year, our sandwiches are taking centre stage. Dive into the flavours of Christmas with our No.1 Chargrilled Chicken, Emmental Cheese & Truffle; Roast Chicken with All The Trimmings; Gluten Free Turkey Feast and Vegetable Festive Feast. And be sure to try the new Festive Turkey Curry sandwich, a brilliant creation by one of our very own customers!
Manisha Kotecha, Food to Go Product Developer comments “Last Christmas, we challenged our food-loving customers to dream up their ultimate festive sandwich. The prize? Their creation would become the Waitrose showstopper for 2025! Drawing inspiration from those delicious Christmas turkey leftovers, our fantastic winner, Sue, has crafted a brilliant twist on familiar favourites: The Festive Turkey Curry Sandwich. This innovative creation features succulent turkey in a lightly spiced curry sauce, layered with delightful crumbled onion and cranberry bhajis.”
No.1 nuts
This Christmas, we have the perfect selection of nuts to indulge in yourself, or to give as the perfect gift. Choose from our exquisite sweet selection including No.1 Cocoa Dusted Chocolate Pecans, No.1 Blonde & Milk Chocolate or No.1 Chocolate Covered Cherries and Nuts. Prefer something savoury? Explore our trend-driven No.1 Wild Garlic & Rosemary, No.1 Truffle & Pecorino or No.1 Salted Maple and Sesame Nut Mixes.
Mince pie perfection
While mince pies are a cherished Christmas tradition, we’re elevating the festive experience this year with the launch of an exciting new collection. Discover our innovative and first to market No.1 Golden Mince Pies with Limoncello. Indulge in our luxurious No.1 Brandy Buttercream Mince Pies, crafted with rich cherry mincemeat and Cognac. Or, for a sweet escape, our Chocolate & Orange Tarts offer a decadent triple-layered treat.
Will Torrent, Senior Innovation Chef said, “Get ready for a flavour sensation this Christmas! With social buzz around limoncello soaring by 23% during the festive season, it’s clear this vibrant and refreshing profile is a firm favourite. We’re thrilled to introduce a truly exclusive treat for our food lovers: our first-to-market Golden Limoncello Mince Pies! Imagine delicate all-butter pastry infused with zesty lemon, cradling a luxuriously boozy mincemeat bursting with golden fruits – plump golden sultanas, sweet golden cherries, and juicy apricots – all kissed with a delightful hint of limoncello.”
Trendy treats
This year we have taken our bakery selection to the next level, drawing on inspiration from the most exciting culinary trends. Get ready to experience our No.1 Pistachio & Cherry Stollen Wreath and Tiramisu Torta, both crafted to capture the pistachio and tiramisu craze that’s currently sweeping through social media and restaurant menus.
More freefrom fun
This Christmas, our freefrom food lovers are able to sink their teeth into a delicious range of indulgent treats and gifts, including freefrom Salted Caramel Hazelnut Brownies; melt in the mouth Cranberry & Orange Blondies blondies and Cranberry & Sicilian Orange All Butter Shortbread.
Cheerful chocolates
Indulge in the magic of Christmas with our decadent new chocolate range. Enjoy our playful No.1 Chocolate Nutcrackers and cheerful Chocolate Christmas Crackers; delight in our rich All-Butter Chocolate Knots and exquisite No.1 Cranberry and Orange Florentines, generously topped with almonds and cranberries in smooth caramel.
Panettones with a twist
Our panettones are celebrating the season with an exciting festive makeover, taking your taste buds on a global journey! We’ve infused them with trending flavours, from the exquisite addition of praline in our delightful, Bueno-inspired No.1 Hazelnut Crème Panettone; to the authentic, hyper-regional taste of Sicily with our No.1 Sicilian Orange Nocciolato Panettone. Both perfect for gifting.
Serena Jackson, Seasonal Bakery Product Developer comments, “With panettone demand at an all-time high, especially for gifting, our new Christmas collection gives this traditional delight a luxurious and delicious twist. Inspired by key trending flavours including gianduja, praline, and Sicilian orange – we’ve launched our new No.1 Hazelnut Crème Panettone and No.1 Sicilian Orange Nocciolato Panettone with candied Sicilian orange peel and candied Arancia Rossa di Sicilia IGP Sicilian blood orange paste. Both are made in a third-generation, family-run bakery in Piedmont, Italy, and take over 24 hours to expertly craft and create.”
Festive tipples
Emma Penman, Mulled Wine Buyer – “Mulled wine, but make it rosé. We are delighted to be launching our mulled rosé – a beautifully pale pink blend with notes of red fruit, lemon zest and clementine with specially selected mulled spices and hints of baked apple. Proof that rosé isn’t just for summer!”
For more information please contact:
Charlie Rushforth – charlie.rushforth@waitrose.co.uk
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Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 313 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.
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