Marlborough will once again host the Sauvignon Blanc New Zealand 2027 Conference, in February 2027. The region is considered the home of New Zealand Sauvignon Blanc, having previously hosted the successful conferences in both 2016 and 2019, with the latter rated “world class” by delegates.
The successful conference bid was supported by Wine Marlborough, Business Events Marlborough (part of Destination Marlborough), and Tourism New Zealand Business Events.
“The first vines were planted in Fairhall and then in Brancott in 1975,” said Marcus Pickens, GM Wine Marlborough. Announcing this new event in 2025 coincides with celebrating 50 years since the first Marlborough Sauvignon Blanc was planted in the region.”
Today, Marlborough produces close to 82% of the New Zealand wine volume.
“Sauvignon 2027 is an ideal platform to showcase to delegates the innovation, sustainability, scale and diversity that characterise our wine sector. The region is home to pioneering winemakers and viticulturists whose work continues to shape the future of the industry, both here and overseas,” said Mayor Nadine Taylor. Twenty percent of Marlborough’s GDP and one in five jobs come directly from the wine sector.
“It was a unanimous decision from the Sauvignon 2027 organising committee to go ahead with Wairau, Marlborough as the destination for this world class event. The passion and hunger for this to be held in Marlborough was evident from the region,” said Natalie Christensen, chair of Sauvignon 2027.
GM Destination Marlborough Tracey Green said 400 delegates were expected and could look forward “to enjoying the region’s stunning natural beauty, unique and diverse blend of experiences, warm hospitality and professionalism”.
Tourism New Zealand Global Manager Business Events Penelope Ryan added: “This is a perfect example of New Zealand’s appeal for conferences – world-class knowledge and innovation, exciting experiential opportunities and the ability to savour New Zealand’s incredible food and wine – all in a beautiful, bucket list location.”
The conference is estimated to deliver an economic impact of more than NZ$900,000 to Marlborough.
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